Bake Social Into Your App To Succeed

Topic: Books, Mobile Apps, Research | Author: Peggy Anne Salz | Date: September 9, 2013
bake social into your app

bake social into your appWhether you want your app to be discovered or your brand to be heard, the key opportunity in the shift toward mobile is engagement. Mobile users not only log in more frequently; they also spend more total time on social media sites. And, as devices integrate social media more deeply (for example, making it easier for users to upload photos …

Eurapp Project: Sizing And Stimulating Europe’s App Economy

Topic: Mobile Apps, Research | Author: Peggy Anne Salz | Date: July 4, 2013

Eurapp workshopThe explosion of mobile devices, the advance of increasingly improving wireless networks, and the adoption of cloud technologies by enterprises and developer companies alike, have moved the mobile app market into a boom phase. In the U.S. the Application Developers Alliance reports the App Economy is a significant driver, creating 519,000 jobs nationwide. It’s easy to imagine that demand for …

New Book Tackles Key Mobile Operator Issues, Outlines Winning Strategies

Topic: Books, Research | Author: Peggy Anne Salz | Date: March 11, 2013
SAP Mobile Operator Service Guide 2013

SAP Mobile Operator Service Guide 2013What is the next ‘Big Thing’ in mobile? The growing realization that ‘connected’, not just mobile, is our default state. No matter if our ‘connectedness’ is delivered via mobile messaging, enhanced by mobile apps, enabled by tablets or powered by pervasive computing, people (and companies) demand it transcend barriers and bend to our requirements for holistic experiences.

Fortunately, this is …

Mobile App Developers: Use Messaging To Activate Users, Monetize Engagement

Topic: Books, Mobile Apps, Research | Author: Peggy Anne Salz | Date: February 19, 2013
mobile app engagement

mobile app engagementText messaging, long recognized as the most effective direct marketing channel ever invented, also sits at the core of the capabilities app developers must build to connect with their communities, encourage app advocacy and take back control from app stores to properly market their apps.

This is the key takeaway of COMMUNICATE, CONNECT & CURATE: 3 ways you can encourage

Enterprises Need Mobile Apps Too; Tapping The Next BIG Market

Topic: Books, Mobile Enterprise, Research | Author: Peggy Anne Salz | Date: January 28, 2013
mobile enterprise mobile apps

mobile enterprise mobile appsWhile the excitement may be about apps aimed at consumers the real opportunity may be in developing specialized apps designed meet the specific needs of large and small enterprises seeking to support their workforce with apps that boost productivity and drive positive business results.

It’s a fledgling market poised for explosive growth, and a mobile app mega-trend  highlighted in my …

The Everything Guide To Mobile Apps For Developers, Businesses & Brands

Topic: Books, Mobile Apps, Research | Author: Peggy Anne Salz | Date: November 14, 2012
The Everything Guide To Mobile Apps

Months of research, hard work and teamwork enter a new stage today as I deliver the final manuscript to the team at Adams Media for a new kind of app book ebook that equips developers, small businesses and brands with the business basics they need to produce and market mobile apps.

If you want to create an winning app you …

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