MOBILE MILESTONES: Virtual & Physical Worlds Combine; A Look Back With Tomi Ahonen, Facebook, YouTube, BuzzCity & Coke » mobilegroove

Today MSG concludes its three-part series dissecting the mobile developments impacting the mobile industry and our society at all levels, as documented in the Netsize Guide.

The focus is expansion and what it means when Web goes mobile and mobile gets real.

At one end of the spectrum, Web giants such as Facebook, Google and Amazon have advanced into mobile. At the other end, mobile is becoming the remote control of our collective lives, blurring the barriers between our virtual and physical worlds.

Who are the players to watch and what are their strategies? Why is mobile different? And what are the requirements for a good mobile experience in this age of divergence?

These are just a few of the questions covered in EXPAND, a section of the Netsize Guide 2009 that draws from interviews with mobile pundit Tomi Ahonen and senior executives at Facebook, BuzzCity, YouTube, Coca-Cola, Blyk and Grupo Cortefiel – to name a few.

(Click here to download.)

From the increasing importance of presence and context to the emergence of new strategies to deliver empowered individuals mobile content, advertising and experiences they are likely to appreciate, the explosion and expansion of mobile in new directions was also a hot topic at last year’s MWC, where MSG joined with movers and shakers at the Netsize Guide launch party in Barcelona.

There I also connected with mobile analyst and authority Thomas Husson, Netsize CEO Stanislas Chesnais and other industry influencers to discuss the key messages communicated in this final chapter of the Guide.

(Note: These same themes set the tone for the Netsize Guide 2010, a mobile 2.0 reference work that looks at the advance of mobile into new verticals and the excitement and opportunities around mobile apps, mobile engagement, mobile commerce and Augmented Reality (AR). Netsize will launch the Guide tomorrow (Tuesday), so watch this space!)

Look for more about the Netsize Guide 2010 in the week following Barcelona, when MSG – in collabortion with Netsize — kicks off a series of exclusive content and podcasts highlighting the Guide’s key takeaways.

Disclaimer: Netsize is an MSG supporter.

Tags: Blyk, BuzzCity, Coca-Cola, Facebook, Grupo Cortefiel, Mobile Internet, Mobile Marketing, Mobile Social Networks, Netsize, Netsize Guide 2009, YouTube

This entry was posted on Monday, February 15th, 2010 at 8:02 am and is filed under Briefing Rooms, Featured, Mobile Marketing, Mobile Social Media, Netsize. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.