MOBILE MILESTONES: Mobile Engagement & Mobile Advertising; Spotlight on Ogilvy, Orange, Visa, Sponge PLUS More Video Interviews » mobilegroove

Just two days till the industry gathers at the fist Mobile World Congress (MWC) of the new decade. To get us in the mindset to think about the companies, developments and trends that matter most, MSG presents part 2 of the three-part series dissecting the mobile developments impacting the mobile industry and our society at all levels, as documented in the Netsize Guide.

Today we look at mobile engagement (which we defined to include mobile advertising, mobile marketing, mobile commerce and all the ways companies/brands connect with people on the move. What advertising approaches will people accept? What role do mobile operators play? What are the campaigns that set the bar? What is the future of NFC? And where does mobile fit in an effective CRM strategy?

These are just a few of the questions covered in ENGAGE, a section of the Netsize Guide 2009 that draws from interviews with senior executives at Ogilvy Group, Orange, Twistbox, Telefónica, Visa, E-Plus, MTS Russia, Sponge Ltd., Verrus and Microsoft– to name a few. (Click here to download.)

From the proper role of mobile in the marketing mix to the future of mobile commerce, mobile engagement was also a hot topic at last year’s MWC, where MSG joined with movers and shakers at the Netsize Guide launch party in Barcelona.

There I also connected with mobile advertising authorities and executives including Ogilvy’s Scott Seaborn to discuss best practice and the do’s and don’ts of customer engagement.

Next in the series: EXPAND – From the march of Web giants on mobile to the expansion of mobile to bridge our physical and virtual worlds and experiences.

Note: This three part series sets the stage for the Netsize Guide 2010 that will be launched on February 16th. In this free download publication are the complete results of the Mobile Trends Survey 2010, an online survey of 1,000+ professionals and practitioners that provides insights into the key mobile industry trends, including the advance of mobile applications stores, progress towards global mobile commerce and the pivotal importance of mobile as a means to bridge our virtual and physical worlds. (MSG offered attendees at M-Days in Munich, Germany in late January a preview of survey results – specifically app store attitudes. Read the post here and download the report here.

Disclaimer: Netsize is an MSG supporter.

Tags: E-Plus, Microsoft, MTS Russia, Netsize, Netsize Guide 2009, Netsize Guide 2010, Ogilvy Group, Orange, Sponge Ltd., Telefonica, Twistbox, Verrus, Visa

This entry was posted on Friday, February 12th, 2010 at 7:23 pm and is filed under Briefing Rooms, Featured, Mobile Marketing, Netsize. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.