Mobile Industry Atlas Launches; Offers MSG Readers Discount On Orders This Week Only
No matter if it’s an industry conference, a round table or a simple networking around drinks; you can bet the questions will arise: What’s the value chain? Where does company X fit in? And how do they relate to company Y?
The newly-released second edition of the Mobile Industry Atlas, a comprehensive wallchart spanning 47 sectors and 800+ companies, goes a long way toward answering these tough questions, helping industry insiders and professionals better understand and navigate the complex mobile industry.
This has been a mammoth undertaking, produced by the team at VisionMobile with the help of a network of 20+ advisors to identify and review leading companies in the industry, and literally “map” them according to their position in the value chain. I am proud to be a VisionMobile Associate and to have contributed to the Mobile Industry Atlas by helping shortlist companies in the mobile content, mobile advertising, and mobile search sectors.
I encourage you to check out a sample of the Mobile Industry Atlas here. VisionMobile is offering MSG readers a special discount. (Thanks Andreas!) For this week only MSG readers (using the code MSG4696A to place the order) will receive a 25 percent discount.
With 800 companies and 47 market sectors, the Atlas is twice the size of last year’s wall chart and includes category definitions.
In addition to laying out the 200 or so players in the core value chain, the Atlas condenses the market chaos of the many sectors of the mobile industry into three groups of market sectors:
Handset Manufacturer software, hardware & services: Vendors that provide software, hardware, technology (IP) and services to the OEMs during the design and development of the handset. Market sectors include: Input technology, plastics and mechanics, silicon, multimedia chipsets, baseband and application processors, operating systems, widget platforms, multimedia middleware, browsers, application environments, UI frameworks, and software services.
Network Operator infrastructure & services: Vendors that provide infrastructure, software and services to network operators. Market sectors include: Content network and radio infrastructure, service delivery platforms, mobile device management, content retailing and billing, SMS-MMS gateways and aggregators, call completion, voice messaging and voicemail, mobile commerce and payments, mobile service analytics, traffic and content optimization, MVNEs, mobile video and music platforms, and customer support services.
Content and service delivery to Network Operators and Handset Manufacturers: Vendors that provide content, services, technology (IP), tools and software to handset manufacturers and network operators for the deployment and delivery of value-added services. Market sectors include: Mobile content, games publishers, mobile advertising, mobile search, mobile messaging IM & VoIP, mobile social networking, location-based services, email (contact backup/restore), on-device portal solutions, active idle screen solutions, developer tools, and targeting and personalization.
This is the first time a research firm has distilled the complexity of the mobile industry into an A1 wall chart that makes sense. It’s a valuable knowledge resource, as is VisionMobile’s own industry blog.
I will also feature VisionMobile’s thinking space in new design Knowledge Sharing Zone, where I showcase “the blogs and sites that set the bar” (my chosen strapline). The zone will include the sites already listed in the sidebar, and provide readers a chance to suggest sources they would like me to consider for inclusion in the list.
The goal is to create a comprehensive list of destinations (ranging from opinion and insight to news and reference) that will allow us to understand and follow all things digital at the intersection of content and context.
If you would like your site or blog to be considered, please email it to me (peggy@msearchgroove.com).
