Google I/O: Project Tango And Aisle411 Power Amazing Augmented Shopping

Topic: | Author: Peggy Anne Salz | Date: June 30, 2014
aisle411
At first glance,the Google I/O Developer Conference was all about Google showing off a new version of Android and revealing plans to bring its mobile software to cars, TVs and wearables. But it's the news around Google's Project Tango and the little-reported partnership with aisle411, a company specializing in indoor mapping, that is the real game-changer.

Mobile Payments: Separating The Hype From The Reality

Topic: | Author: Lisa Ciangiulli | Date: December 6, 2012
cutting through the mobile payments hype
You say tomato, I say tomoto goes the old refrain. We are seeing similar disagreement among research firms over not only how to define “mobile payments” but also on the forecasted size of mobile payment transactions. For the past 10 yea…

Retailers: Use Mobile To Get 360-Degree View Of Customers

Topic: | Author: Lisa Ciangiulli | Date: October 16, 2012
mobile showrooming
Recently, an Oracle study was release that underscored how retailers are leaving real dollars on the table by not effectively use big data correctly. Oracle surveyed 333 C-level executives from U.S. and Canadian enterprises spanning 11…

Coke Wields Mobile Advertising & Coupons To Close The Purchase Funnel

Topic: | Author: Peggy Anne Salz | Date: August 14, 2012
coke uses mobile to sell pretzels
Mobile has the unique capabilities to deliver the right ad to the right person in the right place/context. But it’s a new pilot in the U.S. — bringing together Coca-Cola and pretzel seller Auntie Anne’s — that will go one st…

Retailers: Use Mobile Better To Fight ‘Showrooming’ Smarter!

Topic: | Author: Joy Liuzzo | Date: June 7, 2012
Mobile Showrooming
Mobile has completely transformed how we shop. Or has it? While retailers struggle to win back the turf they have lost to price comparison apps and schemes that turned their shops into showrooms for rival retailers and Amazon, the 900-poun
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