Google I/O: Project Tango And Aisle411 Power Amazing Augmented Shopping

Topic: Mobile Commerce | Author: Peggy Anne Salz | Date: June 30, 2014
At first glance,the Google I/O Developer Conference was all about Google showing off a new version of Android and revealing plans to bring its mobile software to cars, TVs and wearables. But it's the news around Google's Project Tango and the little-reported partnership with aisle411, a company specializing in indoor mapping, that is the real game-changer.

Mobile Payments: Separating The Hype From The Reality

Topic: Mobile Commerce | Author: Lisa Ciangiulli | Date: December 6, 2012
cutting through the mobile payments hype
You say tomato, I say tomoto goes the old refrain. We are seeing similar disagreement among research firms over not only how to define “mobile payments” but also on the forecasted size of mobile payment transactions. For the past 10 yea…

Retailers: Use Mobile To Get 360-Degree View Of Customers

Topic: Mobile Commerce | Author: Lisa Ciangiulli | Date: October 16, 2012
mobile showrooming
Recently, an Oracle study was release that underscored how retailers are leaving real dollars on the table by not effectively use big data correctly. Oracle surveyed 333 C-level executives from U.S. and Canadian enterprises spanning 11…
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