Mobile Payments: Separating The Hype From The Reality

Topic: Mobile Commerce | Author: Lisa Ciangiulli | Date: December 6, 2012
cutting through the mobile payments hype

You say tomato, I say tomoto goes the old refrain. We are seeing similar disagreement among research firms over not only how to define “mobile payments” but also on the forecasted size of mobile payment transactions. For the past 10 yea…

Retailers: Use Mobile To Get 360-Degree View Of Customers

Topic: Mobile Commerce | Author: Lisa Ciangiulli | Date: October 16, 2012
mobile showrooming

Recently, an Oracle study was release that underscored how retailers are leaving real dollars on the table by not effectively use big data correctly. Oracle surveyed 333 C-level executives from U.S. and Canadian enterprises spanning 11…

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