LAST CALL! Submit Your Best Service Or Innovation for ‘Meffys’ Today
UPDATE: The deadline for submissions is extended to today. It’s also an excellent opportunity for all the super-cool personalization and content discovery companies to shine!
I know and cover many of you on MSG – and encourage you to get involved. They’ve been dubbed the ‘Oscars of the mobile world’ – and the title fits. The Meffys (Mobile Entertainment Awards) are indeed the mobile industry’s recognized benchmark for measuring success and rewarding innovation. That’s why MSG is particularly proud to be a media partner and why I am honored the Mobile Entertainment Forum (MEF) has asked me to join the panel of judges (for the third consecutive year).
Kim Arazi, MEF Member Relations & Operations Manager, is once again the motor behind this excellent event. (Last year 400+ industry influencers and executives from 30+ countries attended the gala dinner in London.) Award categories span the entire mobile entertainment ecosystem, from games to innovation to social media.
NEW TIMELY CATEGORIES
But this year there are a few exciting new categories including: Cross-Platform, App Store Blockbuster, M-Commerce, Mobile connected Device and – my contribution – Content Discovery & Personalization.
After connecting with Kim last week and discussing the industry requirement for good content discovery (the key capability that will separate industry from the also-rans), we agreed the timing couldn’t be better to recognize the cool companies helping us find and buy the stuff we like. Indeed, the avalanche of apps and app stores (68 and counting according to Caroline Lewko and the folks at WIP Connect) turns up the pressure even more on providers, developers and mobile operators to help us navigate these application hypermarkets.
My ongoing research into recommenders and personalization providers — which has allowed me to profile must-watch players including Xiam (a Qualcomm company), ChangingWorlds (an Amdocs company) and nimble newcomers such as Predictive Intent – tells me this is space is alive with good ideas and even better success stories.
Another (indirect) confirmation of the pivotal importance of content discovery straight from the “man” (Steve Jobs) himself. “Search is not happening on phones; people are using apps. And this is where the opportunity is to deliver advertising is.” I would add that the real opportunity is in helping us find the apps in the first place. Content discovery & personalization is going to be table stakes – and let’s not forget these potential for more personalized (translated: relevant) mobile advertising.
I therefore encourage companies in this exciting space to stand up and be counted. All the details on how you can enter are below.
MEFFY ENTRIES
The deadline for entries is APRIL 16. Entry costs are GBP 300 for non-members and GBP 100 for members. Companies interested in entering the awards or nominating a candidate for the Outstanding Contribution Award should go to the new Meffys website at www.meffys.com for full details.
Meffys 2010 Categories:
Games Award
Music Service Award
TV & Video Service Award
Video Content Award
Content Discovery & Personalization Award
Cross-Platform Award
Social Media Award
Ad Campaign Award
App Store Blockbuster Award (recognizing the best app on an individual app store)
Innovative App Award
Consumer Experience Award
Technology Innovation Award
Innovative Business Model Award
Mobile First Innovation Award
M-Commerce Award
Business Intelligence Award
Mobile Connected Device Award
Outstanding Contribution Award
The Gala Dinner will take place on June 21 (the evening before Mobile Entertainment Market – MeM) at The Grand Connaught Rooms in London’s famous Covent Garden.
See the full list of Meffys 2009 winners here.
Hope to see you there there!
Tags: amdocs, app store, Apple, Blockbuster App, changingworlds, Content Discovery, Meffys, Mobile Entertainment Forum, Mobile Internet, Mobile Marketing, Mobile Marketing, Predictive Intent, Qualcomm, Xiam
