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Making Them An Offer They Can’t Refuse: The pivotal role of mobile search and content discovery in content-selling strategies (March 2007)

Author: Peggy Anne Salz

With an avalanche of pre-packaged and user-generated mobile content slated to come online this year, subscribers can’t say they don’t have choice. But they can complain about the tedious navigation process they have to endure to find, access and buy content they like. This white paper examines the techniques and technologies – including mobile search, on-device software and recommendation engines – companies employ to deliver the right content to the right users with the right results.

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March 6, 2007

This entry was posted on Tuesday, March 6th, 2007 at 1:26 pm and is filed under Content Discovery, Mobile Content, Mobile Search, Personalization, Portfolio, Recommendation, Social Media, White Papers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Making Them An Offer They Can’t Refuse: The pivotal role of mobile search and content discovery in content-selling strategies (March 2007)”

  1. msearchgroove » Blog Archive » Stop Bashing Mobile Operator Portals; Click-Distance To Content On Popular Off-Portal Destinations Is Equally Dismal Says:
    October 15th, 2007 at 11:18 am

    [...] The good news: the industry has made some progress since I conducted benchmarking research, together with Informa Telecoms & Media, to show just how much money mobile operators and content companies leave on the table. (We concluded that burying their offers deep in confusing – often times counter-intuitive – hierarchical menus, positioned too many clicks from the portal home page is costing them a bundle. More accurate, improved discovery techniques would increase mobile operator revenues by around $10 billion cumulatively in Europe and just over $4 billion in North America by 2010. More in this white paper.) [...]

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