Looking For The Coolest Ad-Enabled Mobile Content On The Planet: Smaato Kicks Off Mobile Advertising Award 2009
In brief: A rundown of upcoming projects, a call to developers and publishers to submit their coolest ad-enabled mobile website, application or game for consideration and compete for the Smaato Mobile Advertising Award 2009; and a reminder to check out a new mobile advertising white paper explaining the nuts and bolts of ad optimization.
Mobile advertising is the topic of the week at MSearchGroove. I’m attending the Mobile Marketing Forum Europe in Berlin; MSearchGroove has joined forces with research firm ÆNEAS Strategy to partner with the Mobile Marketing Association and undertake the organization’s first pan-European research project examining the attitudes of mobile buyers; and Smaato, a pioneering mobile advertising company that operates a leading mobile ad optimization platform, has launched Mobile Advertising Award 2009, thus kicking of the search among the world’s developers and publishes for outstanding innovation.
After the success of competition last year, Smaato is back with a bigger and better Mobile Advertising Award 2009. As Harald Neidhardt, Smaato CMO & Co-Founder put it: “With more than 100 entrants in its first year we could not ask for more positive feedback. We think this is a clear indictor that there is a lot of creativity and positive energy in the ecosystem. The best is yet to come!”
This year, the competition is divided into three categories of ad-enabled mobile solutions: iPhone, mobile website and applications, and games running on all other platforms. Participation is free and you can learn more about the application procedure here.
Deadline for submissions is October 9th. The winner will be announced at the Mobile 2.0 Conference in San Francisco on October 15th.
The winning companies in each category will be invited to attend Mobile World Congress, the leading mobile industry event, in Barcelona (February 15-18). In addition, Smaato will introduce these innovative publishers and developers to VC’s at the partner level. Other prizes include a booth at the hugely successful mobile industry event M-Days in Munich (January 28-29, 2010) and free event tickets.
MSearchGroove is proud to be a media partner and – on a personal note – I am honored to be named to the panel of judges.
This high-caliber group of industry influencers includes (in alphabetical order) Tomi Ahonen (Author), James Cameron (Camerjam), Jim Cook (MobiAdNews), Lubna Dajani (Mobile Monday, NYC), Bambi Francisco (vator.tv), Tim Green (Mobile Entertainment), Trey Harvin (mobiThinking), Matthäus Krzykowski (Venturebeat), Ragnar Kruse (Smaato Inc.), Caroline Lewko (WIP), Bena Roberts (GoMoNews), Kei Shimada (Infinita), Michelle Sklar (bnetTV), Matthew Snyder (IAB), Giselle Tsirulnik (Mobile Marketer), Mark Wächter (Mobile Monday, Germany & BVDW) and Rudy De Waele (dotOpen/mTrends).
By way of background, last year’s Mobile Advertising Award finalists included: aka-aki, buzzd, funkysexycool, Fish Labs, Fring, Peperoni, Queep, Skout, Tourspot and Vayyoo. The winner was DialPlus with a smartphone interface for showing visual information from the Web for a phone number before, during and after a call.
With all attention focused on mobile advertising the timing is perfect to draw your attention to Higher Revenues With Mobile Ad Optimization & Global Ad Network Aggregation. This white paper, developed by Smaato to explain the nuts and bolts of ad revenue optimization, describes the opportunities available to mobile publishers and developers seeking to monetize their inventory worldwide. Specifically, it explores how/why different mobile ad networks deliver different mobile fill rates and outlines the pricing tiers for mobile inventory.
Harald asked me to contribute a quote to the press release back in June, which stands firm as my assessment of the white paper and the company that created it.
“The buzz in the mobile advertising space is around delivering the right ad to the right person- even better if this occurs in the right context. But the real issue publishers face is how to identify – in real-time – the right ad network to deliver the right results. Smaato, a global company whose own evolution shows its grasp of the key issues impacting the mobile advertising business ecosystem at all levels, has gained significant traction through its ability to dynamically identify the ad networks that monetize publishers’ inventory best. This innovation is core to Smaato’s competitive advantage and pivotal in moving the mobile advertising industry to the next level.”
You can download the white paper here – and I hope you will circle back with your thoughts/opinion/feedback.
Disclaimer: Smaato has been an MSG supporter.
Tags: Ad Optimization, aka-aki, Apple, buzzd, DialPlus, Fish Labs, fring, funkysexycool, iPhone, Mobile Marketing, Mobile Marketing, Peperoni, Queep, Skout, Smaato, Tourspot, Vayyoo
September 9th, 2009 at 12:54 am
[...] 1 votes vote Looking For The Coolest Ad-Enabled Mobile Content On The Planet: Smaato Kicks Off Mobile Advertising… In brief: A rundown of upcoming projects, a call to developers and publishers to submit their [...]
February 15th, 2010 at 9:05 am
[...] way of background, the winners were chosen in October by a world-class jury of leading influencers of the mobile community. With about 250 [...]