LIVE: Average Of $10 CPM For Social Networking Sites » mobilegroove

AdMob’s Russell Buckley reported to the conference room at Mobile Web Europe that community and chat based advertising can cost on average $10 CPM based on the fact that social networkers tend not to click on the ads, but if you can increase the context and relevance then obviously the value exchange is much higher. This compares with premium space for automotive and sports of up to $25 CPM, but this really only relates to the top slots available.

This entry was posted on Tuesday, September 23rd, 2008 at 4:13 pm and is filed under Mobile Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.