Gearing Up For CTIA: Reach Out To Schedule bnetTV Video Slots, Briefings Or Connect @ Apps World Forum Event PLUS bnetTV Newsletter With Novarra
I’m still sifting through the list of cool companies I met during Mobile World Congress (including a stealth-mode mobile search startup and a company taking the touch/haptic interface to the next level) I can’t wait to feature on MSG and now I have to switch gears and plan for CTIA. I’m in Las Vegas for the week, so there are loads of opportunities to meet up. For one, I have been invited to speak on app marketing and advertising (during Mobile Web and Apps World Forum, an event organized by esteemed colleague and author Ajit Jaokar over at Futuretext). So, if you are attending and want to connect, we can catch up after the panel or you can reach out to me directly to schedule a proper briefing.
BNET TV @ CTIA
We can also meet up at the bnetTV studios. Once again I have joined forces with Michelle Sklar and her fabulous bnetTV team to conduct video interviews during CTIA. Slots go fast, so reach out to me or Ria Nielsen (ria AT bnettv dot com) to schedule an interview ASAP.
Topics that interest me most include: apps vs. Web; mobile advertising companies – even better if you have industry insights (stats, behavior, trends) to share; mobile search and content discovery schemes that set the bar; the business value of personalization (and proof of concept!); social networks shifting from meeting place to marketplace; companies and ideas harnessing crowd-sourcing via mobile, evidence of the Next Web (semantic search, social media tools, cool stuff) – and the list goes on.
By way of background, bnetTV counts an incredible 225+ interviews from Mobile World Congress and you can check them out here. I’m pleased to report that bnetTV will soon provide MSG with a new player and completely up-to-date video juke box – so check back regularly when I showcase the “Video of the Week” timed to my regular column for the bnetTV weekly newsletter highlighting the companies and concepts at the top of my radar.
I kicked off my series this week with an analysis of Novarra’s oneweb offer. This spot-on solution potentially delivers a rich and unified Internet experience to users on their mobile phones – feature phones and smartphones – everywhere on the planet.
Put simply, oneweb draws on Novarra’s corporate DNA (a wide array of tools, technologies and know-how to make content and services accessible on ALL mobile devices) to unify the Web on our phones. In practice oneweb fast, always-on access to daily-use favorite activities (and apps), including social networking, streaming video, webmail, news and information via a single unified dashboard. Thus we have access to apps, widgets and services (dynamically updated, by the way). You can read more (and my take) here.
IN THE CROSSFIRE
In addition to the eclectic mix of one-on-one interviews, bnetTV is offering me the opportunity to put together mini-roundtables (myself and two other execs) to discuss/debate hot topics. I’m looking for execs with insights (no marketing or pitches, please) to participate in roundtables to discuss marketing apps (models, opportunities/challenges); mobile analytics and customer data (why numbers matter more than ever); and mobile search (state of play, what works really?).
SPONSORSHIPS ARE BACK
bnetTV has also made a limited number of sponsorship opportunities available to companies that (literally) want to leave their mark on CTIA. The options (download here) allow companies placement through in-video overlay, logos and other promotion formats. It’s an excellent way to reach an audience of over 1 million viewers and the growing community of influencers at MSG.
Flash-Reel Feature Sponsor – $2500
In-video logo overlay
Logo featured on title bar 2x within each video
As the logo is embedded within the video, it will be seen at all aggregation points
6 spots available
bnetTV Media Player Feature Sponsor – $1000
Logo featured on the lower portion of the bnetTV Media Player
This is a static graphic that will appear on all videos played from bnetTV’s website
3 spots available
Sponsors’ Splash Screen – $5000
Logo featured on the screen that runs after the show Intro and Credits play
Up to 4 spots available on the page
4 spots available
Premier Sponsor – $6500
Combination of 1 & 3 with “Premier Sponsor” naming
1 spot available
INTERESTED?Interested? Email me for directly (peggy@msearchgroove.com ) .
Hope to see you @CTIA!
