In the app store space, social conversations and connections can mean the difference between notoriety and obscurity for apps on offer. In this scenario it makes good business sense for mobile operators (and app store owners) to improve content discovery, allowing consumers to rate, recommend and gift products to their friends just like Amazon does.
But why limit that approach to storefronts and app stores?
Mobile operators can refine this approach to insert themselves at the center of our social media exchange, a trusted position that is the cornerstone of a sustainable business.
The advance of smartphones (and their new importance as a social media tool) turn up the pressure on mobile operators to get involved in that exchange. Offering a content locker that aggregates their subscribers’ social media accounts and contact lists, is an excellent first step.
But it’s more than storage. Mobile operators can also add value by enabling users to share content (stored in the locker) or allow customers to recommend content they’ve purchased to their friends.
It’s easy to imagine a scenario in which mobile operators harness artificial intelligence to automatically display and recommend content to consumers based on where people in their social networks browse and shop – on and off-portal.
Matt Anderson is Head of product marketing for Amdocs Interactive, a distinct business within Amdocs focused on Value Added Services, which is the world’s leading provider of digital commerce, Mobile Internet and personalization solutions. Matt has over 13 years experience bringing products to market in the telecommunications industry. Prior to joining Amdocs in 2008, he directed marketing for Nuance’s mobile business unit, focused on market development of speech activation applications in the mobile, navigation and automotive industries. Previously he launched the next generation of T9 at AOL Wireless and was responsible for managing mobile VAS offers at AT&T. Matt also founded a start-up in the telematics business and managed marketing and sales for one of the first wireless data networking companies. Matt has an MBA from the University of Washington. You can follow Matt on Twitter (@matt6156).
Disclaimer: Amdocs Interactive is an MSG client and supporter.