Five From Five: Worlds Collide When Mobile Codes Meet TV & Other Media
As we move into Part 4 of our Five From Five predictions from industry innovators, we reach out to Warbasse Design, a creative agency that is taking the lead in the integration of mobile codes into campaigns for big brand clients. Specifically, the company has extensive experience working with a variety of mobile barcode providers including Microsoft’s proprietary TAG reader.
I caught up with Philip Warbasse – founder and CEO of both Warbasse Design and Plush Mobile Servers — for his take on where mobile codes are headed in 2011. He should know. His companies are well known for being ahead of the curve. For example, Warbasse Design is the agency behind some of the most widely recognized integrated media campaigns to date, including Iron Man 2 and HBO’s True Blood. These campaigns build on the increasing awareness around mobile codes, allowing people to experience new levels of interactivity and engagement with entertainment content.
His top five predictions for 2011 are:
1) 50% of all Fortune 500 companies will be exploring some form of integrated marketing using 2D barcodes. But only those who create a successful mobile experience for the user will benefit from their efforts.
2) The use of 2D barcodes in television will explode and majornetworks will begin to realize that they can charge a premium for ads that feature mobile codes.
3) Printers and outdoor media companies that offer integrated media services to their customers and clients will see sales rise by 15-35 percent.
4) Most pharmaceutical brands will be using 2D barcodes on packaging and POS(Point Of Sales) to deliver non HIPAA compliant information to retail customers by end-2011.
5 ) New 2-dimensional formats for barcodes will emerge. Meantime, the Android will continue to grow in popularity and Windows Mobile will make a strong comeback.
Next in the series: Mike Wehrs, CEO of Scanbuy (whom Peggy has also featured in this in-depth podcast interview).
