Five From Five: Barcodes Are So Yesterday; Think Mobile Codes, Mobile Media & Mobile Enterprise » mobilegroove

Joseph Spiteri, founder and CEO of Mobile Data Systems (MDS), is the third in our series of five innovators in mobile codes. He offers us some surprising predictions for 2011, a year poised for phenomenal growth. But think beyond barcodes and start thinking mobile codes, watermarks and more (!).

MDS has developed a new, multimedia reader that will be formally launched during Q1 2011. By way of background, the company has offered its Clic2C reader as a white label solution to over a dozen major customers, including U.K. consumer electronics retailer Best Buy. MDS provides mobile code solutions across a wide range of mobile codes (1D barcodes, 2d barcodes and watermarks, for example) along with resolution services and integration capabilities that effectively link mobile code transactions to existing data architectures. Joe is also the CEO of Invision Software, a software development and systems integration company headquartered in New York.

His top five predictions for 2011 are:

Mobile shopping takes off in a big way, with new mobile grocery apps coming out with eCouponing leading to mCommerce through payments integration.

Brand protection solutions using invisible codes will be introduced and grow quickly, starting with the pharmaceutical industry (where mobile codes will be part of the secured OTC packaging).

Interactive radio and TV — allowing people to interact with content via mobile devices and mobile codes — will debut in Latin America and take off globally from there.

Android will catch up with and then surpass iPhone sales.

Mobile codes will finally take off in the U.S., significantly impacting business – and our daily routines — at many levels.

In closing, Joe predicts that enterprise applications will drive the vast majority of revenue by the end of 2011, with mobile marketing, advertising, search and other consumer applications continuing to explode. As he puts it: “The integration of mobile codes into workflow, and into consumer experiences — including how they interact with music, movies, radio, television and other forms of non-print media  — will change the game as we know it today.” As a result, the mobile code industry will become “pervasive as the transactions integrate with large data systems, funded by Fortune 500 companies, payments institutions and more.”

This entry was posted on Tuesday, December 28th, 2010 at 4:33 pm and is filed under Barcodes, Mobile Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.