MSG & Bango Break Records, Map Out Vol 2, Collect Content For Charity
Everywhere you look MSG is ending the year on a positive note. Bango counts nearly 2,000 downloads of the mobile advertising white paper, and emails continue to pour in from professionals and practitioners showing their appreciation for the industry’s first how-to white paper to help companies harness mobile advertising.
In fact, Michael Becker, EVP of iLoop Mobile and editor of the MMA International Journal of Mobile Marketing, has asked me to write an article based on my findings. I am honored to be a contributor to this high calibre publication and very pleased to report that a Vol. 2 white paper is also in the pipeline. This one (slated to be released about Mobile World Congress) will document mobile advertising campaigns I will run in three mobile social networks (which I will choose at random).
A special thanks to my esteemed colleague Maria Sanchez, a multi-talent who just today designed this wonderful holiday edition white paper cover. Maria is once again on board to help develop the campaign and document the results on the official Mobislim blog. (Regular readers will recall I chose to set up the campaigns covered in Vol.1 using Mobislim, a small-scale mobile site created by Bango, and post the raw data at Maria’s blog.)
Maria’s blog is always a good read – but there’s an extra-special reason to visit the site over the holidays – and bring your best content/ideas with you! Mobislim is collecting content for future campaigns, so please feel free to send your ideas/images/jokes/recipes directly to Maria at maria@bango.com. Bango will host the content (promoting content and running campaigns on your behalf free of charge) and track the results using Bango Analytics, allowing content contributors a chance to see the results. In the spirit of the season, Bango will donate all micro-payments it collects by selling content on the Mobislim site to the charity, Save the Children. Bango will also match the money it collects.
It’s good fun for a good cause, and I encourage you to do your part and get involved.
Warm wishes for a wonderful holiday season and a successful 2009!
Disclaimer: Bango is an MSG supporter. Maria Sanchez is a blogger and Bango marketing manager.
Tags: bango, MMA, mobile analytics, Mobile Marketing, Mobile Marketing
