DATA POINTS: Subscriber Data Management Market On The Rise; Mobile Internet Twice As Big As PC; Android Market Hits 20k Apps; App Downloads Booming; Data Revenues Rise; US Texting Doubles » mobilegroove

SUBSCRIBER DATA MANAGEMENT WILL GENERATE MORE THAN $17 BILLION IN PERSONALIZED SERVICE REVENUE FOR MOBILE OPERATORS BY 2014, says a new report from ABI Research. The firm says that in order to monetize all of the customized services they will launch for their users, they’ll need to be able to individually understand them, down to their “calling patterns, billing history, data usage, location, and availability.” It adds that deployment of IMS will be crucial to this effort, since it will enable a centralized trove of subscriber information. Source

The bottom line: For quite some time, there’s been a lot of hype about operators being able to aggregate and utilize subscriber information to allow for better personalization of services – but also to generate better targeted advertisements and offers. Perhaps it’s now actually on the horizon, though tying it to IMS seems odd when some solutions (such as from ad tech provider MADS, or any number of recommendation vendors) already exist.

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THIS MOBILE INTERNET THING IS GOING TO BE BIG, says the latest piece of research from famed internet stock analyst Mary Meeker at Morgan Stanley. She and her team have released a 424-page report along with a 659-slide deck, coming to the conclusion that the mobile internet will be twice as big as the desktop internet. Perhaps a bit more interesting is the prediction that smartphones will outship notebook and netbook computers in 2010, and will outship the entire PC market in 2012. Source

The bottom line: Welcome to the party, Mary.

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THE ANDROID MARKET NOW FEATURES 20,000 APPLICATIONS, according to AndroLib.com, with about two thirds of them free for users to download. Keep in mind that the iPhone App Store offers about 100,000 applications, but the Android Market’s growth is impressive, having doubled in size since June. November was its biggest month for new apps, with over 3500 added. Source

The bottom line: Another reminder that all the app action isn’t on the iPhone.

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FIVE BILLION MOBILE APPS WILL BE DOWNLOADED IN 2014, says ABI, up from 2.3 billion in 2009. But it’s not all good news: the firm says that app sales revenue will decline by 2013, as competition pushes prices down. It also says that the iPhone App Store’s market share will peak in 2010 as more competitors enter the scene, with the Android Market in particular expected to grow its market share from the current 11 percent to 23 percent in 2014. Source

The bottom line: That’s nearly one app per every human being on the planet. Or, in other words, a lot.

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MOBILE DATA REVENUES WILL DOUBLE OVER THE NEXT FOUR YEARS TO 100 BILLION EUROS, according to Screen Digest. Revenues from rich media content like mobile TV, video, games and music will generate 8.6 billion euros of this, with the balance coming from operator data fees. The company also says that the iPhone will generate more than 7 billion downloads in 2013, a much more optimistic prediction than the one from ABI above. Source

The bottom line: Full speed ahead for the mobile data business.

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THE NUMBER OF TEXTS SENT IN THE US MORE THAN DOUBLED BETWEEN 2007 AND 2008, according to figures from the US Census Bureau, jumping from 48 billion to 110 billion. At the end of 2008, the US had over 270 million mobile subscribers, spending an average of $50 per month on their mobile bill. Source

The bottom line: US subscribers aren’t all thumbs when it comes to texting.

Tags: Android, app store, Apple, Apps, iPhone, Mobiile Internet, Screen Digest, SDM, SMS, Subscriber data management, texting

This entry was posted on Monday, December 21st, 2009 at 2:58 pm and is filed under Mobile Research, Personalization, Recommendation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.