Content Discovery & Personalization Companies: Enter The 8th Annual Meffy Awards

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Content Discovery & Personalization Companies: Enter The 8th Annual Meffy Awards

Author: Peggy Anne Salz

May 3 , 2011

Join The Conversation

Is your company driving more personalized mobile content discovery and content sharing, making it easier for us all to find, purchase and popularize mobile content? If the answer is ‘yes,’ then stand up and be counted. You have three more days to submit your entry to the Meffys. Now in their 8th year, the Meffys are the industry’s most coveted awards, honoring innovation and achievements across mobile content and commerce.

The deadline for entries was extended to MAY 6 due to popular demand, so don’t miss out on the opportunity to showcase your service and have it viewed by the top journalists and analysts who sit on the judges panel.

If your company is shortlisted, then you can count on being center stage at the annual gala event (and top of mind with the hundreds of leading industry execs and decision-makers who attend the ceremony each year). TV personality, comedienne and author Ruby Wax will host the 2011 Meffys Gala Awards Dinner (July 7) at the Grand Connaught Rooms in London’s Covent Garden.

Be there, be noticed

MobileGroove is a media partner and I am honored that the Mobile Entertainment Forum (MEF) has asked me to join the panel of judges for the fourth consecutive year.

I am also proud of my collaboration with MEF, which last year resulted in the introduction of the exciting Content Discovery & Personalization category. This year we are encouraged by the number (and caliber) of personalization companies that have submitted entries — proof that this space is where the action is. (After all, the proliferation of app stores and our growing appetite for connected (and relevant) content across devices and platforms turns up the pressure on media companies and mobile operators to deliver us what we want (before we ask for it).

So get working on your entry now

It’s a really simple process – and only costs GBP350 (GBP159 for MEF members). This year, MEF is also offering a special developer rate of GBP75 per entry Just make sure you have a visual demo of your service as the judges will need this in order to understand exactly how it works.

This award highlights the latest tools and techniques helping to drive more personalized mobile content discovery and content sharing based on common interests and profiles. Judges will be looking for entries which make it easy to find, purchase and popularize mobile content, with particular focus on: