Is your company driving more personalized mobile content discovery and content sharing, making it easier for us all to find, purchase and popularize mobile content? If the answer is ‘yes,’ then stand up and be counted. You have three more days to submit your entry to the Meffys. Now in their 8th year, the Meffys are the industry’s most coveted awards, honoring innovation and achievements across mobile content and commerce.
The deadline for entries was extended to MAY 6 due to popular demand, so don’t miss out on the opportunity to showcase your service and have it viewed by the top journalists and analysts who sit on the judges panel.
If your company is shortlisted, then you can count on being center stage at the annual gala event (and top of mind with the hundreds of leading industry execs and decision-makers who attend the ceremony each year). TV personality, comedienne and author Ruby Wax will host the 2011 Meffys Gala Awards Dinner (July 7) at the Grand Connaught Rooms in London’s Covent Garden.
Be there, be noticed
MobileGroove is a media partner and I am honored that the Mobile Entertainment Forum (MEF) has asked me to join the panel of judges for the fourth consecutive year.
I am also proud of my collaboration with MEF, which last year resulted in the introduction of the exciting Content Discovery & Personalization category. This year we are encouraged by the number (and caliber) of personalization companies that have submitted entries — proof that this space is where the action is. (After all, the proliferation of app stores and our growing appetite for connected (and relevant) content across devices and platforms turns up the pressure on media companies and mobile operators to deliver us what we want (before we ask for it).
So get working on your entry now
It’s a really simple process – and only costs GBP350 (GBP159 for MEF members). This year, MEF is also offering a special developer rate of GBP75 per entry Just make sure you have a visual demo of your service as the judges will need this in order to understand exactly how it works.
This award highlights the latest tools and techniques helping to drive more personalized mobile content discovery and content sharing based on common interests and profiles. Judges will be looking for entries which make it easy to find, purchase and popularize mobile content, with particular focus on:
- Clear navigation and ease of use
- Innovation – technical, creative or commercial
- Use of mobility
- Usability & interactivity
- UI design & quality of experience
- M-Commerce features
- Quantifiable business benefits
- Proof of driving traffic to destination mobile content sites
Who should enter: Social networks, app stores, content aggregators, personalization and profiling solutions providers, mobile advertising platforms.
Enter the awards at www.meffys.com
Other Meffys Categories for 2011
- Best Game
- Best Music Service
- Best TV & Video Service
- Best Content
- Best Content Discovery & Personalization Service
- Best Social Media Service
- Best Ad Campaign
- Best Brand on Mobile
- Best Mobile Website
- Best Blockbuster App
- Best Innovative App
- Best Technology Innovation
- Best Innovative Business Model
- Best Innovation in a Mobile First Market
- Best M-Commerce Service
- Best Business Intelligence
- Best Mobile Connected Device
- Outstanding Contribution Award
See the full list of Meffys 2010 winners here.
Hope to see you there there!