White Papers » mobilegroove

How do mobile operators across the Asia Pacific region view increasing competition from banks, credit card companies and mobile payments middlemen? What is driving mobile operators to mobile marketing and advertising strategies? Why is personalization a primary focus across mobile operator app stores and storefronts?

These are just a few of the questions examined in the new report Fighting Smart: Using Value-Added Services To Create Lasting Customer Loyalty. The report -- written by MobileGroove and commissioned by Amdocs Interactive -- is based on a survey of 120 telecom executives at major mobile operators across Asia Pacific conducted by market research firm Coleman Parkes.

In brief: Wrapping up two-days of meetings in Paris today and leaving with a blueprint for the next Netsize Guide. The annual mobile industry analysis and almanac is written by MSG on behalf of Netsize, a mobile commerce and communications company belonging to Gemalto.

It's that time of year again! Regular readers will know this is the fourth year that I have been commissioned to research and write the Netsize Guide, a global and comprehensive analysis of mobile milestones and future trends.

In brief: MSG kicks off a new series showcasing must-read sites and resources with a look at VisionMobile, a premier destination for mobile industry market analysis and advisory services. The new report, Mobile developer Economics 2010 and Beyond, based on a survey of 400+ developers, provides a wide range of insights into what developers demand and how the industry must respond.

The advance of the app store changes all the rules. But who would have thought that the arrival of this new business ecosystem would shift the balance so blatantly in favor of new platforms (primarily Android and Apple) and new players (Google)?

In brief: Learn what's next in mobile NOW. Mobile Future Forward, a high-caliber Executive Summit organized by Chetan Sharma and his team, brings some of the industry's most influential minds together in Seattle on September 8 to explore the future of the mobile industry. Get thinking about the big-picture issues that define what mobile is (and will be), and network with a "Who’s Who" of the mobile industry.

What are the user experiences and use cases that will drive positive results? What are the challenges and opportunities that face us as we seek answers and solutions? These are just a few of the questions this all-day event will debate and

In brief: The Carnival is up at MSG with a balanced mix of must-read posts and rants. Topics include: Apple's reign, Android's gain, video how-to, SMS voting and a campaign that could have been in Slovakia.

Thanks to Communities Dominate Brands we get a great update on the numbers that play in the zero-sum game involving smartphone makers worldwide. As the inimitable Tomi Ahonen sees it, it's a bloodbath – and he has the stats to back it up. It's a meaty, must-read post that recounts shipments and sales by all the major players. It also claims "Apple's market share has indeed peaked and we'll see gradual market share decline for this year 2010 compared to 2009." Is Tomi right? Read on, find out… (and bookmark!)

In brief: App Store Billing, a new report from Netsize, draws from survey to identify business models that will likely bring app store providers and developers mass-market success. The vast majority of respondents report chief enablers are operator-billing methods, not just credit card billing. However, in-app billing, which puts providers and developers in control, may drive the real revenues.

The Apple app store model – which relies on credit card billing to effectively bypass the mobile operator – may be staggeringly popular in markets such as the U.S. But it doesn't dictate the direction for the global mobile applications market and the 75+ (and counting) app stores jockeying for position and competitive edge.