Mobile Groove

What is the next ‘Big Thing’ in mobile? The growing realization that ‘connected’, not just mobile, is our default state. No matter if our ‘connectedness’ is delivered via mobile messaging, enhanced by mobile apps, enabled by tablets or powered by pervasive computing, people (and companies) demand it transcend barriers and bend to our requirements for holistic experiences.

Fortunately, this is precisely what can be achieved in an IP-based world, wher…

Text messaging, long recognized as the most effective direct marketing channel ever invented, also sits at the core of the capabilities app developers must build to connect with their communities, encourage app advocacy and take back control from app stores to properly market their apps.

This is the key takeaway of COMMUNICATE, CONNECT & CURATE: 3 ways you can encourage mobile app re-engagement with SMS, a new whitepaper that I have written based on input from mobile interaction specialist …

Smart developers understand that selling apps is a serious business. But a raft of research suggests a singular focus on driving downloads is patently flawed. It’s really how well app developers can persuade us to make their app part of our regular routine that will make or break their app business. Winning is all about making the right choices to delight us again and again.

The bottom line: app developers need to work out a strategy to increase engagement, not just downloads. To provide them a …

How do mobile operators across the Asia Pacific region view increasing competition from banks, credit card companies and mobile payments middlemen? What is driving mobile operators to mobile marketing and advertising strategies? Why is personalization a primary focus across mobile operator app stores and storefronts?

These are just a few of the questions examined in the new report Fighting Smart: Using Value-Added Services To Create Lasting Customer Loyalty. The report — written by MobileGroove and commissioned by Amdocs Interactive — is based on a survey of 120 telecom executives at major mobile operators across Asia Pacific conducted by market research firm Coleman Parkes.

In brief: Wrapping up two-days of meetings in Paris today and leaving with a blueprint for the next Netsize Guide. The annual mobile industry analysis and almanac is written by MSG on behalf of Netsize, a mobile commerce and communications company belonging to Gemalto.

It’s that time of year again! Regular readers will know this is the fourth year that I have been commissioned to research and write the Netsize Guide, a global and comprehensive analysis of mobile milestones and future trends.

In brief: MSG kicks off a new series showcasing must-read sites and resources with a look at VisionMobile, a premier destination for mobile industry market analysis and advisory services. The new report, Mobile developer Economics 2010 and Beyond, based on a survey of 400+ developers, provides a wide range of insights into what developers demand and how the industry must respond.

The advance of the app store changes all the rules. But who would have thought that the arrival of this new business ecosystem would shift the balance so blatantly in favor of new platforms (primarily Android and Apple) and new players (Google)?