Give your customers what they want? It's a tall order on mobile, where marketers must navigate an increasingly fragmented landscape and ensure they are supporting all the different ways their customers consume Web services. Ronan Cremin cuts through some of the myths about our mobile device usage and behavior to reveal what we really need to know about mobile.
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Doing business on the Internet used to be so simple. If you knew for sure that your desktop website was optimized for access across all browsers, then your job was done. That was then. Now, the explosion of Internet-capable and connected devices has complicated matters. As more customers access your site from mobile devices, you have to do more to deliver a good user experience. To deliver content your customers can access and enjoy on their mobile devices you need to know what those devices are, what capabilities and features they have and -- more importantly -- how your customers are using them.
September 6, 2011
Posted in Guest columns, Mobile Marketing, Usability | 2 Comments »
In brief: This week's line-up includes mobile social games opportunities (now that Facebook is bombing and mobile is booming); must-read mobile design element documentation, mobile Bible content, and a look at why the Web is dead (not).
A few reminders before we deep-dive into the best in this week's mobile blogging. As COM coordinator (or "keeper of the tents") I'd like to encourage regular contributors and Mobilists to help me make the COM more interactive and valuable for everyone.
August 24, 2010
Posted in Carnival Of The Mobilists, Mobile Social Media, Usability | 2 Comments »
In brief: Time for our monthly podcast with Tomi Ahonen, mobile author and authority. We kick off with a look at our growing addiction to text messaging and wrap up with a well founded argument against going it alone in mobile. Does the company with the largest ecosystem win? Read on and find out…
While the global press and digerati may focus sharply on handset shipments and market share reported by individual vendors, the vast majority are blind to the decisive battle taking place between platform providers.
August 10, 2010
Posted in Mobile Research, Podcasts, Usability | 2 Comments »
In brief: Moving on with another in the “best of” selection of executive interviews from the Netsize Guide 2010 we examine how innovation in user-centric design and user-centered services are improving lives and livelihoods in developing markets. Susan Dray, President, Dray & Associates, walks us through the real-life examples that set the bar.
Despite the excitement about the advance of the iPad and the avalanche of smartphone apps, the real innovation is in services that harness universal tools and technologies, such as text messaging and speech recognition, to reach (and empower) every person on the planet.
July 26, 2010
Posted in Mobile Research, Usability | 1 Comment »
In brief: The Meffy awards, the 10th annual MEM Conference (the Mobile Entertainment Market), and the release of a new must-read Smart Enablers Guide outlining how everyone can/must work together to deliver a good consumer experience and streamline payment. The last weeks have seen a flurry of activity and announcements around the Mobile Entertainment Forum (MEF) – the global trade body for the mobile media and entertainment industry. I discuss the key takeaways and progress made with Rimma Perelmuter, MEF Executive Director.
A raft of announcements and events from the Mobile Entertainment Forum (MEF) signals a new level of excitement and activity in the global mobile media industry. From the advance of smartphones and app stores to the widespread recognition that service enablers (offered by mobile operators and handset makers) are essential to the health and wealth of the entire business ecosystem, the industry is in a new phase of development and mindset. As Rimma Perelmuter, MEF Executive Director, puts it: "There's a real sense in this $36 billion global industry that we are at a new stage of innovation. We're seeing consumers around the world using their mobile phones as their key point of access to content and media, and the industry is evolving to make that user experience one that is more engaging and more holistic."
July 13, 2010
Posted in Content Discovery, Events, Location-Based Services, Mobile Marketing, Mobile Research, Mobile Search, Personalization, Podcasts, Recommendation, Usability | 5 Comments »
In brief: MSG kicks off a new series showcasing must-read sites and resources with a look at VisionMobile, a premier destination for mobile industry market analysis and advisory services. The new report, Mobile developer Economics 2010 and Beyond, based on a survey of 400+ developers, provides a wide range of insights into what developers demand and how the industry must respond.
The advance of the app store changes all the rules. But who would have thought that the arrival of this new business ecosystem would shift the balance so blatantly in favor of new platforms (primarily Android and Apple) and new players (Google)?
July 6, 2010
Posted in Content Discovery, Mobile Research, Personalization, Recommendation, Usability, White Papers | 3 Comments »
