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M-PULSE ANALYSIS: Make Great Mobile Apps By Borrowing From Responsive Web Design?

Author: Peggy Anne Salz
April 18, 2012
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responsive web design  M PULSE ANALYSIS: Make Great Mobile Apps By Borrowing From Responsive Web Design?At M-Pulse we make the transition to an all-app show, using our platform to bring our growing audience of mobile app developers and brands the information and insights essential to produce and promote engaging and effective applications. We kick off with a look at design and why it comes first — full stop — and connect with Arturo Toldeo, Senior User Experience Designer in the Windows Phone Design Studio in Redmond.

His advice to everyone, everywhere in mobile to put the experience (and the pers…

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Posted in: M-PulseMediaMobile AppsUsability |

Best & Brightest: Carnival of the Mobilists #265

Author: Peggy Anne Salz
March 28, 2012
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carnival of the mobilists 265 Best & Brightest: Carnival of the Mobilists #265Bringing you the best of mobile blogging from around the Web, the Carnival of the Mobilists (COM) comes with a selection of the posts over the last two weeks that set the bar. We will be back to our weekly schedule next week (April 2nd) when the COM is hosted by our esteemed colleagues over at Tego Interactive.

Meantime, there are still openings for bloggers to step up and host the COM. I encourage everyone to check out the schedule here, and let me know which dates you would like to step up to the helm.

I might …

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Posted in: Carnival Of The MobilistsMobile AppsUsability |

Mobile Marketers: Why Device Detection Delivers Competitive Edge

Author: Ronan Cremin
September 6, 2011
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device detectionGive your customers what they want? It’s a tall order on mobile, where marketers must navigate an increasingly fragmented landscape and ensure they are supporting all the different ways their customers consume Web services. Ronan Cremin cuts through some of the myths about our mobile device usage and behavior to reveal what we really need to know about mobile.

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Doing business on the Internet used to be so simple. If you knew for sure that your desktop website was optimized for access across all browsers, then your job was done. That was then. Now, the explosion of Internet-capable and connected devices has complicated matters. As more customers access your site from mobile devices, you have to do more to deliver a good user experience. To deliver content your customers can access and enjoy on their mobile devices you need to know what those devices are, what capabilities and features they have and — more importantly — how your customers are using them.

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Posted in: Guest columnsMobile Advertising & MarketingUsability |

Carnival of the MobilistsIn brief: This week’s line-up includes mobile social games opportunities (now that Facebook is bombing and mobile is booming); must-read mobile design element documentation, mobile Bible content, and a look at why the Web is dead (not).

A few reminders before we deep-dive into the best in this week’s mobile blogging. As COM coordinator (or “keeper of the tents”) I’d like to encourage regular contributors and Mobilists to help me make the COM more interactive and valuable for everyone.

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Posted in: Carnival Of The MobilistsMobile Social MediaUsability |

mobile statsIn brief: Time for our monthly podcast with Tomi Ahonen, mobile author and authority. We kick off with a look at our growing addiction to text messaging and wrap up with a well founded argument against going it alone in mobile. Does the company with the largest ecosystem win? Read on and find out…

While the global press and digerati may focus sharply on handset shipments and market share reported by individual vendors, the vast majority are blind to the decisive battle taking place between platform providers.

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Posted in: MediaPodcastsResearchUsability |

mobile in developing marketsIn brief: Moving on with another in the “best of” selection of executive interviews from the Netsize Guide 2010 we examine how innovation in user-centric design and user-centered services are improving lives and livelihoods in developing markets. Susan Dray, President, Dray & Associates, walks us through the real-life examples that set the bar.

Despite the excitement about the advance of the iPad and the avalanche of smartphone apps, the real innovation is in services that harness universal tools and technologies, such as text messaging and speech recognition, to reach (and empower) every person on the planet.

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Posted in: ResearchUsability |