Facebook and Twitter advanced their mobile strategies this week, each with an emphasis on providing brands a means to reach and engage with people who use the social networks to connect and communicate.
Twitter’s “news’” comes nearly two years after the company introduced the concept of Promoted Tweets. The approach effectively introduces advertising into tweet feeds, an experience that we mostly know from online.
To understand the importance of this week’s announcement, Twitter reminds us that Promoted Products have already been a part of our mobile experience. In fact, Promoted Trends and Promoted Tweets in search have been available on Twitter for iPhone, Twitter for Android and the mobile web (m.twitter.com) for some time. Additionally, Promoted Accounts and Promoted Tweets in the timeline have been available on the mobile Web for several months.Read more »