Mobile Groove

You should write a book. Yes, you!

In an age where every organization, brand, and product has a website, and many of your rivals churn out white papers like popcorn, having a book is one of the best ways to establish credibility and reinforce your company’s brand position as both an innovator and an industry leader. Your competitor has a business card. YOU have a book – that prospective customers (or employers) can purchase on Amazon, or even download for free from your website in exchange for …

Watch for Social TV to be the next ‘big thing’ now that Twitter is on the action, snapping up the social TV analytics company Bluefin Labs, a company that has cracked the code on how to track how people are talking about brands and TV shows on Twitter.

The acquisition can be read as a starting gun for a new race in a new space, and smart companies are already jockeying for position, building the capabilities to take advantage of massive opportunity at the intersection of our social chatter an…

Customers talking about you on social media can “make” your brand – and destroy it. People are by nature “social”, and regardless of their device (computer, mobile, tablet, TV) or location, people are connecting to online communities to share what they think about your brand, company, or organization. Fast fact: when customers complain about you, 70 percent of them do it first on a social network.

Social media is no longer “optional.” Marketers MUST not only listen, but also activ…

Facebook has certainly been no stranger to public relations debacles over the past few years for their cavalier regard to their users’ privacy and permission. Recently, the FTC announced a settlement with Facebook that forces the social networking giant to undergo privacy audits for the next 20 years and being on a sort of “privacy probation.” Seeing the breadth violations in one list is stunning; from giving user information to advertisers and 3^rd party apps to saying that information th…

Beyond the athletes who will become household names over the next few weeks, the London Olympics are the coming-out party for multi-screen viewing.

Yes, the shift to multi-device multi-tasking is real — in fact, it’s a trend we have observed for months that will have a profound impact on mobile marketing. Already the Pew Internet and American Life Project tells us that half of all adult mobile phone owners now reach to their mobile devices to enhance and enjoy their television-watching experi…

Appearing to pop up out of nowhere, Pinterest has become the third largest social network on the planet. As I shared the value of co-publishing (shameless plug alert!) with you in my last MobileGroove column, my hope is that you are already happily pinning away all of your photo- and video-based marketing content onto your brands’ boards on Pinterest. But, how do you Pinterest-ize your other content? That is, marketing content that isn’t “visual”, but is nonetheless valuable to comm…