In brief: Back with Part 2 in this three-part podcast series looking at the business value of recommendation and personalization. Colm Healy — Vice President of EMEA Services for Qualcomm Internet Services and General Manager of Xiam Technologies – discuses the issues related to fragmentation and where personalization fits in to drive mobile commerce (for paid apps) and user acceptance (for ad-supported apps).
Fragmentation, distribution, monetization. These are the headaches that plague developers everywhere. It’s all about reaching an audience of people who are mostly likely to appreciate and buy their apps. Or, if the model is ad-funded, it’s about an approach linked to advertising that people will accept. In both scenarios, the ability to bubble up apps we appreciate – or encourage us to discover the wealth of apps at our finger tips – is at the foundation of a sound and scalable business model.
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