people connecting and discoveringIn brief: Back with Part 2 in this three-part podcast series looking at the business value of recommendation and personalization. Colm Healy — Vice President of EMEA Services for Qualcomm Internet Services and General Manager of Xiam Technologies – discuses the issues related to fragmentation and where personalization fits in to drive mobile commerce (for paid apps) and user acceptance (for ad-supported apps).

Fragmentation, distribution, monetization. These are the headaches that plague developers everywhere. It’s all about reaching an audience of people who are mostly likely to appreciate and buy their apps. Or, if the model is ad-funded, it’s about an approach linked to advertising that people will accept. In both scenarios, the ability to bubble up apps we appreciate – or encourage us to discover the wealth of apps at our finger tips – is at the foundation of a sound and scalable business model.

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Alisa BowenIn brief: Gearing up for the Open Mobile Summit, the deal-making mobile industry happening and conference taking place tomorrow in London, with a sneak preview of the key points Alisa Bowen, featured

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PODCAST: App Store Marketing Basics; What Options Do Developers & Operators Really Have?

Author: Peggy Anne Salz
April 26, 2010
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In brief: Building on the tremendous positive response to a recent talk on app marketing I catch up with Mike Lurye, Director of Product Marketing at Amdocs Interactive, to connect the dots in the models that will enable a developer/retailer ecosystem, pave the way for a Long Tail of app

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LAST CALL! Submit Your Best Service Or Innovation for ‘Meffys’ Today

Author: Peggy Anne Salz
April 10, 2010
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meffy

UPDATE: The deadline for submissions is extended to today. It’s also an excellent opportunity for all the super-cool personalization and content discovery companies to shine!

I know and cover many of you on MSG – and encourage you to get involved. They’ve been dubbed the ‘Oscars of the mobile world’ – and the title fits. The Meffys (Mobile Entertainment Awards) are indeed the mobile industry’s recognized benchmark for measuring success and rewarding innovation. That’s why MSG is particularly proud to be a media partner and why I am honored the Mobile Entertainment Forum (MEF) has asked

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mobile phone orangeA quick roundup of M-Days insights and highlights. Companies mentioned include: Ahead of Time, Rubberduck Media Labs, Service2Media, Out There Media, Fishlab Entertainment, Southend United Football Club, Fjord, Farm Town, Exbiblio, Gedda-Headz, Lufthansa and Velti.

I’m back and settled from M-Days in

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Nimbuzz badgeThanks to all the cool companies for reaching out to me over the last weeks with briefings and product demos. Keep those emails coming and I’ll pick the best to feature on MSG. A company that has been high on my radar is Nimbuzz, a mobile social messaging app that

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