Author: Alfred DeRose | Tego Interactive
It's Retail 101 again in mobile. We thought we saw (and learned) it all in the heyday of the mobile operator portals, but it's all coming back if we examine the recent wave of app stores. From handset makers turned content/services providers (Nokia and Apple) to platform providers (Android), and from mobile operators (Vodafone and Telefónica) to independent app emporiums (GetJar) – the excitement is all about software applications stores, but the usability is hardly a crowd-pleaser.
What needs to be done to make content findable and buyable? How (and why) should our experience on mobile complement our experience online? And where does the user fit in? It's just common sense, really. Smart retailers make shopping a no-brainer by placing hot-selling items where consumers can see them. Mobile operators and content providers, on the other hand, forced users to navigate through multiple menus and sift through catalogues to find content they like.
The world’s supply of knowledge has never been larger thanks to the spread of the Internet and tools that empower people everywhere to participate in the creation, communication and distribution of ideas and products.
However, the same advances that have resulted in a global marketplace for innovation now make it more vulnerable to intellectual property violations.
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January 31, 2007
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It used to be that companies flocked to Asia to satisfy their appetite for the short-term cost-cutting advantages of wage arbitrage. But today it’s high-end innovation — not low cost labor — that is the region’s main attraction.
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September 20, 2006
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The rise of customers who demand goods and services tailored to their needs and delivered on their terms is turning up the pressure on companies to bring more innovation to market, and faster than ever.
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June 6, 2006
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As increased competition drives acquiring companies to pay close to full market value, the relentless pursuit of accelerated value creation is critical.
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May 6, 2006
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Business today is awash in data and data crunchers, but only certain companies have transformed this technology from a supporting tool into a strategic weapon. Their ability to collect, analyze and act on data is the essence of their competitive advantage and the source of their superior performance.
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April 6, 2006
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