Media companies are now borrowing from operators’ strategies and learning to encourage content discovery through search and targeted advertising.
Plain-vanilla mobile search – the approach that delivered a long list of blue links to users’ mobile phones – is yesterday’s news. Now both branded and white-label mobile search providers are scrambling to do one better: deliver the right results to the right users based on the clues they leave, such as their query patterns, download history, location and time of day.
The advance of more democratic content creation and collaboration tools has whetted our appetites for more content on our terms. Like the invention of the printing press, these technologies are part of a revolution. We don’t fully comprehend this change because we’re in the middle of it, but it’s happening at break-neck speed and will surely transform every aspect of our lives.
Discovering information is important, but even the most relevant search results can be overwhelming. Combine that problem with an explosion of information sources including blogs and a host of obscure yet influential websites, and searching the Web can become an exercise in frustration.
Future progress and prosperity hinge on the ability of our organizations and institutions to connect the right people with the right ideas at the right time.

This new breed of software which includes collaborative workspaces, weblogs, online journals known as blogs, and wikis, software that allows anyone to update and edit web pages instantly and democratically allows companies and individuals to address unexpected challenges and opportunities, and connect with other groups to push their collective abilities in new directions.In the content industry these tools are combining to pave the way to radically new and egalitarian approach to creati…




