When Amazon kicked off the month by taking the wraps off its Amazon Mobile Payments Service, or MPS (a technology that includes a set of APIs allowing mobile developers to provide payment options to their customers within mobile websites and mobile applications), it introduced more than just another way for people to pay for stuff using their phone; it set a usability benchmark that more established players, particularly mobile operators, could find hard to beat.
Tegic, the company which invented predictive text and helped to drive the $40 billion a year text message industry in the process, is now eyeing mobile music and believes it has the answer to the frustrations of song searching on handsets.
Technological advances mean today’s mobile devices are fast becoming tomorrow’s must-have business tools, helping companies achieve greater efficiencies from an always-connected workforce. However, an abundance of breakthrough features is useless if users can’t access them.
Users will vote with their feet if they can’t find what they want on the fly. Peggy Anne Salz looks beyond mobile search.
Two articles: An examination of path-breaking apporaches to mobile location search & How best to serve the senior market for mobile services.
Winning is no longer about accumulating huge stockpiles of content; it’s about helping users find what they like – perhaps even before they know what they want.




