Technological advances mean today’s mobile devices are fast becoming tomorrow’s must-have business tools, helping companies achieve greater efficiencies from an always-connected workforce. However, an abundance of breakthrough features is useless if users can’t access them.
Two articles: An examination of path-breaking apporaches to mobile location search & How best to serve the senior market for mobile services.
In a mobile market nearing saturation, keeping customers has become more important than winning them. The methods operators embrace to identify their best customers and service them even better will separate the leaders from the also-rans.
Featured: Brand matters… The MVNO model is not a get-rich-quick scheme…JupiterResearch identifies MVNO opportunities.
Most segmentation strategies focus on up-selling and cross-selling service. But such efforts are misspent if users don’t own handsets that deliver a compelling multimedia experience in the first place.
