Mobile search engines are a potent way to generate value, but recommendation engines, which encourage users to keep coming back for similar content, might pay bigger dividends in the long term.
March 6, 2007
With an avalanche of pre-packaged and user-generated mobile content slated to come online this year, subscribers can’t say they don’t have choice. But they can complain about the tedious navigation process they have to endure to find, access and buy content they like. This white paper examines the techniques and technologies – including mobile search, on-device software and recommendation engines – companies employ to deliver the right content to the right users w…
March 6, 2007
Users will vote with their feet if they can’t find what they want on the fly. Peggy Anne Salz looks beyond mobile search.
March 6, 2007
Plain-vanilla mobile search – the approach that delivered a long list of blue links to users’ mobile phones – is yesterday’s news. Now both branded and white-label mobile search providers are scrambling to do one better: deliver the right results to the right users based on the clues they leave, such as their query patterns, download history, location and time of day.
February 6, 2007
Enter recommendation engines, and a variety of new technologies and techniques, designed to play matchmaker between mobile entertainment content and fans.
December 6, 2006
Winning is no longer about accumulating huge stockpiles of content; it’s about helping users find what they like – perhaps even before they know what they want.
September 6, 2006
