Tegic, the company which invented predictive text and helped to drive the $40 billion a year text message industry in the process, is now eyeing mobile music and believes it has the answer to the frustrations of song searching on handsets.
With an avalanche of pre-packaged and user-generated mobile content slated to come online this year, subscribers can’t say they don’t have choice. But they can complain about the tedious navigation process they have to endure to find, access and buy content they like. This white paper examines the techniques and technologies – including mobile search, on-device software and recommendation engines – companies employ to deliver the right content to the right users w…
Users will vote with their feet if they can’t find what they want on the fly. Peggy Anne Salz looks beyond mobile search.
Plain-vanilla mobile search – the approach that delivered a long list of blue links to users’ mobile phones – is yesterday’s news. Now both branded and white-label mobile search providers are scrambling to do one better: deliver the right results to the right users based on the clues they leave, such as their query patterns, download history, location and time of day.
Finding content on the mobile internet is easier if someone else has recommended it. Peggy Anne Salz reports on the ways operators and providers are putting peers first.
Winning is no longer about accumulating huge stockpiles of content; it’s about helping users find what they like – perhaps even before they know what they want.
