Featured: Mobile marketing…What are users willing to pay?…Ad-funded approaches…Interview with Patrick Parodi, global chairman of the Mobile Entertainment Forum (MEF).
June 6, 2006
Featured: Off-portal requires new customer care solutions…The trend to direct-to-consumer…Mobile marketing 2.0: An interview with Laura Marriott, executive director of the Mobile Marketing Association.
January 6, 2006
Featured: Direct marketing grabs eyeballs…Next-gen systems may allow operators to deliver new services…Could mobile TV be the next big thing?
October 6, 2005
The advance of off-portal mobile Internet sites and downloadable Java portals — now even gaining traction among smaller brands and single-event sponsors — is endangering walled gardens.
June 27, 2005
For most companies there is a yawning gap between how brand is viewed within the company and what it’s really worth.
February 6, 2005
