Advertising » mobilegroove

As regular readers might recall, bnetTV and MSearchGroove joined up during CTIA to produce a hard-hitting series of interviews focusing on the mobile trends and mobile companies that matter. To provide you the proper context in which to understand and appreciate these companies and their impact on the mobile space, I have also signed on with bnetTV to publish a weekly column looking at my pick of the movers and shakers. In my first column, I chose to focus on InfoGin, a provider of content adaptation…

Users will vote with their feet if they can’t find what they want on the fly. Peggy Anne Salz looks beyond mobile search.

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Media companies are now borrowing from operators’ strategies and learning to encourage content discovery through search and targeted advertising.

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Peggy Anne Salz says operators should steer away from the big branded search providers.

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Mobile network operators are hoping to take their web search services to a new level. New applications could bring handset browsing up to a comparable standard with online presentation, and even increase customer loyalty.

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Mobile advertising is taking off. But brands aren’t gravitating only to operator portals. They’re also keen to explore the growing number of off-portal sites that are flourishing just under the radar. These boast sharp focus, attractive demographics and loyal audiences.

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