After a short break we present Part 2 of our virtual roundtable podcast with three Indian Millennials: Minaketan Parida (24), Shagun Talwar (20) and Manikaran Singh (20). Last time we asked them about their attitude toward mobile advertising and their relationship with their mobile phone. Predictably, all three rely on their phones for all communication with their friends and families. They also use their mobile phone to access information, book tickets, do shopping and generally interact with the world around them.
We also found out that all three would be interested in interacting with brands provided they got something of value in return.Read more »