Mobile Groove

Motorola’s first-ever Innovation Day in Europe was a show-and-tell event of exciting service prototypes that harness personalization to deliver what Andrew Aftelak, Director of Operations and Business Partnerships within Motorola Labs, calls ‘zero-effort’ search.

Listen to the podcast here.

The idea is to understand and, more importantly, predict user preferences from the clues they leave on devices – including mobile phones, set-top boxes, car radios and PC…

Motorola is quietly crafting an approach to music content discovery, using mobile devices, that covers all the right bases. Its Liquid Music prototype service harnesses community (a must-have element of any discovery service going forward), and recommender technology (no user-pull search scheme will ever deliver searchers the long tail of entertainment content; that’s where discovery will rule – just try searching for “cool” tracks and you’ll see that I m…