In brief: MSG kicks off MAD Movers, a series profiling a wide range of players across the emerging mobile marketing business ecosystem. Thomas Labarthe, Alcatel-Lucent VP Mobile Advertising, talks about the importance of permission, the evolution of advertising and the approaches that will keep mobile operators in the game. Will people-powered mobile marketing become the norm?
In April Alcatel-Lucent officially made its bid for leadership in the mobile advertising space with Optism, an ecosystem approach to mobile advertising that has been designed and commercialized to bring together mobile operators, agencies and advertisers. To achieve this Alcatel-Lucent has specifically broughtRead more »