Motorola is quietly crafting an approach to music content discovery, using mobile devices, that covers all the right bases. Its Liquid Music prototype service harnesses community (a must-have element of any discovery service going forward), and recommender technology (no user-pull search scheme will ever deliver searchers the long tail of entertainment content; that’s where discovery will rule – just try searching for “cool” tracks and you’ll see that I m…Read more »
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Question: Name one underexploited opportunity in mobile?
Answer: The handset idle screen
It is no secret that the handset idle screen (a.k.a. home screen or phone-top) is the most valuable real-estate on the mobile handset. The idle screen is the A and Z of the user journey, as the user navigates through the handset menus and functions. It is the starting point for calling or texting, browsing operator services, and accessing handset settings. It is the single destination fo…Read more »