Do you – or anyone you know – really want to be targeted? Just the term conjures up images of bulls-eyes, shooting ranges and scenes from the movie Minority Report. Little wonder that we don’t have a desire to be targeted. Yet targeting is core to marketing in all its forms, from creating and maintaining a database to developing an online/offline strategy.
And every so often – and it is becoming quite often — the discussion about targeting also triggers a debate about personal privacy. Understandably, it’s a volatile issue that raises as many tempers as it does questions. Case in point: the backlash when people learned the truth about Facebook’s privacy policies and the company’s tepid initial response.Read more »