MEF

best business book finalist 2011It's exciting times at MobileGroove. Last week I finalized the last chapters of the Netsize Guide by Gemalto (the new edition of the mobile industry analysis I have authored on behalf of my client, Netsize, for the last four years), and I learned that Dancing With Digital Natives: Staying in Step With the Generation That's Transforming the Way Business is Done — a book that includes a chapter on mobile marketing I wrote outlining how (and why) companies can effectively engage with Millennials — was named an "Award-Winning Finalist" in the Business category of The USA "Best Books 2011" Awards, sponsored by USA Book News.

The contributors to this book include the editors Michelle Manafy and Heidi Gautschi, as well as Mary Ann Bell, Shashi Bellamkonda, Sarah Bryans Bongey, Jami L. Carlacio, Albert M. Erisman, Brynn Evans, Susan Evans, Lance Heidig, David Hubbard, Richard Hull, Marshall Lager, Christa M. Miller, Emilie Moreau, Carolina M. Reid, Michael Russell, Arana Shapiro, Dan Schawbel, Rebecca Rufo-Tepper, and Robert J. Torres.

November 7, 2011

Mobile Future Forward boxWhere can you get the inside track on the developments that will transform the next five years in mobile, while connecting with the executives that are leading change? Spend one day (September 12) at Mobile Future Forward in Seattle.

From disruptive technologies to new ways to monetize mobile networks, and from connected devices to the dilemma of delivering content and advertising to the 20+ screens that play a role in our daily lives, this high-caliber, thought leadership summit -- organized by consultant and industry authority Chetan Sharma -- covers all trends that truly matter.

August 3, 2011

summer updateAt MobileGroove we're taking advantage of the summer downtime to map out several mobile industry projects focused mobile marketing and mobile commerce.

In addition to white papers and reports on behalf of MobileGroove thought leadership partners and clients, I have started work on a new mobile marketing resource that marks my first collaboration with the Mobile Marketing Association.

I am excited to research and write this definitive work -- and I am opening the project up for YOUR input.

Put another way, I am open to your ideas and 'on the lookout' for solid case studies, robust business models and cool people/players (brands, agencies,

July 29, 2011

speak to meRegular readers will know (and appreciate) that I am typically involved in several projects that amplify the analysis I post here at MSearchGroove.

To date I am working on an in-depth mobile marketing report documenting best practice among brands and agencies in Europe. I am excited to include M&S, a U.K. retailer with a holistic and human approach to mobile commerce, and Lufthansa, a major German airline that combines convenience and community in an app that sets the bar. (My personal thanks here to Stephanie Renda at match2blue who has agreed to re-connect me with Lufthansa and provide her insights for my report.)

January 31, 2011

Konector top 50 tech siteDear friends and colleagues including Ajit Jaokar (mobile authority and blogger at Open Gardens) and Mack McKelvey (Senior Vice President of Marketing, Millennial Media) have tweeted and

February 24, 2010