Mobile Groove

What is the next ‘Big Thing’ in mobile? The growing realization that ‘connected’, not just mobile, is our default state. No matter if our ‘connectedness’ is delivered via mobile messaging, enhanced by mobile apps, enabled by tablets or powered by pervasive computing, people (and companies) demand it transcend barriers and bend to our requirements for holistic experiences.

Fortunately, this is precisely what can be achieved in an IP-based world, wher…

While the excitement may be about apps aimed at consumers the real opportunity may be in developing specialized apps designed meet the specific needs of large and small enterprises seeking to support their workforce with apps that boost productivity and drive positive business results.

It’s a fledgling market poised for explosive growth, and a mobile app mega-trend  highlighted in my new book The Everything Guide To Mobile Apps: A Practical Guide To Affordable Mobile App Development F…

Whether you have a great app or a good idea, mobile startups need solid advice to map out winning strategies and build a serious business. This is why this year’s ForumOxford (taking place this Friday — November 23 —in Oxford, U.K.) is sharply focused on providing attendees the tools and insights they need to take their ventures to the next level.

The one-day event (priced at GBP250 for MobileGroove readers) brings together a balanced mix of subject matter experts and successful entrepr…

Months of research, hard work and teamwork enter a new stage today as I deliver the final manuscript to the team at Adams Media for a new kind of app book ebook that equips developers, small businesses and brands with the business basics they need to produce and market mobile apps.

If you want to create an winning app you must have a broad base of knowledge that allows you to indentify your target audience and delight them again and again. Get ready to be an expert in applying design basics, conducting app t…

Mobile is a tidal wave that is rocking the mobile marketing and advertising industry, moving brands to create comprehensive strategies that put mobile first. It’s a mobile mega-trend that has inspired me to collaborate with Joy Liuzzo — the president of Wave Collapse, who is perhaps best known for her milestone work and research at Insight Express — to deliver strategy-shifting insights and success stories (including yours) to a global audience.

Joy and I share a long industry track r…

Don’t miss out on the chance to be recognized as a company that sets the bar in mobile. Now in their 9th year, the Meffys  — the global awards for mobile content & commerce — are the industry’s most coveted awards.. The deadline to submit your entry for the Meffys is July 19.  The deadline for entries was extended due to popular demand, so don’t miss out on the opportunity to showcase your service and have it viewed by the top journalists, analysts and VCs who sit on the judges panel.…