Editor’s note: Today we kick-off a series of interviews MSG conducted with analysts, journalists and companies across the mobile marketing ecosystem to identify the approaches and strategies that deliver effective mobile marketing. Top of the list: delivering people advertising messages they really appreciate on their mobile phone. Special thanks to Vincent Camara and the fantastic team at intrudersTV. This series also marks a new collaboration between MSG and intrudersTV to film industry events and deep-dive discussions with industry movers and shakers.
Mobile marketing is becoming a risky business. Companies can either embrace the models we know from the online space, where advertising is about brands bombarding people with a one-size-fits-all pitch. (Translated: spam.) Or advertisers can harness the personal nature of the mobile medium to begin a conversation (with people’s permission, of course) based on their explicit preferences and respectful of their privacy concerns.Read more »