The new edition of the International Journal of Mobile Marketing (IJMM) is live, chock-full of new content, features and research from contributors that (like all issues of this respected journal) quite simply sets the bar.
From a special section that expertly outlines the opportunities, challenges and attitudes around mobile marketing and advertising in India, to path-breaking research and models that harness our interaction with mobile social networks to drive frequency (and results!), this issue is the one if you are looking for a balanced mix of academic insights and practical business advice.
February 3, 2012
Posted in Mobile Marketing, Mobile Research | No Comments »
While reading the collections of mobile 2012 predictions is a great way to gain perspective, I miss deep analysis of these trends that allows us to plan and prepare for the developments likely to impact models and strategies far beyond 2012.
Understanding this gap — and the need to collaborate with many mobile authorities, rather than leave such a work to a single writer — GigaOM PRO has published a new report that provides us a valuable roadmap to navigate mobile for the months (and years!) ahead. I contributed the section on the future of mobile search, which I will explore later down in this post.
January 30, 2012
Posted in Featured, Mobile Research, Mobile Search | No Comments »
Will 2012 be the year we remotely connect to our smart homes using our smartphones? Can Intel crash the mobile party and make its mark with tablets that stand up to ARM-powered devices? Should we expect a shift in the operating system landscape in favor of Microsoft (with Symbian as a back-up plan)?
This week's m-pulse — the new vodcast series produced by Rob Woodbridge, founder and owner of UNTETHER.tv, in collaboration with MobileGroove — catches up with Kevin C. Tofel, Mobile site editor at GigaOM.com, where he covers mobile technology and the global wireless industry. Continuing our theme for January, we deep-dive into his list of 16 mobile industry predictions for 2012 and get his take on the week's hot mobile news.
January 30, 2012
Posted in Mobile Apps, Mobile Research, Vodcasts | 1 Comment »
Did Amazon's Kindle Fire cost Apple some holiday iPad sales? Only Amazon knows. However, reports coming in over the last days indicate that Kindle Fire sales outpaced most analysts' forecasts. What's more, the new tablets device is seeing ad impressions grow at an average double-digit daily rate since its launch in the U.S. market in November, a data point that could mean the imminent release of the Kindle Fire in Europe could do more than burn up iPad sales. It may mark a seismic shift in how brands and sellers approach marketing in the mobile channel.
A raft of recent developments supports the observation that this device is indeed a game-changer, starting with buoyant sales numbers that have exceeded everyone's expectations. Barclays analyst Anthony DiClemente (via All Things Digital) has upped his original estimate of 4.5 million units sold last quarter to 5.5 million. Piper Jaffray is convinced Amazon is on track to sell 10-12 million Kindle devices (Kindle and Kindle Fire), up from the initial estimate of 9 million units. Meanwhile, analyst Tavis McCourt at Morgan Keegan has downgraded his iPad sales forecasts for the quarter from 16 million units to 13 million. (Again, sales lost to Kindle Fire.)
This year we have witnessed a seismic shift in how brands and agencies wield the power of mobile to deliver effective advertising, engage with consumers every stage of their daily journey and —ultimately — achieve business objectives that go beyond brand promotion and awareness to encourage commerce and continued customer loyalty.
The drivers are many and the impact is tremendous. The rise (and rise) of mobile retail, the advance of smartphones and connected devices, and the heightened interest among companies across all verticals (retail, automotive, finance, pharmaceutical — the works!) make it imperative for us as an industry and ecosystem to ask (and answer!) some tough questions.
It was the brands that told us with their increased marketing spends that 2010 was The Year of Mobile. Now consumers are the ones showing us through their actions -- reaching for their mobile phones at every step of the consumer journey, from researching products to making purchases -- that this is the Year of Mobile Commerce.
IBM’s Smarter Commerce initiative has produced a new online retail benchmark study, research that compares Cyber Monday 2011 versus Cyber Monday 2010 and reveals some surprising trends. By way of background, these early holiday season findings are based on data from IBM Coremetrics Benchmark, an analytics-based, peer-level benchmarking solution that measures online marketing results, including real-time sales data from the web sites of more than 500 leading U.S. retailers. All of the data is aggregated and anonymous.
December 2, 2011
Posted in Guest columns, Mobile Marketing, Mobile Research, Mobile Social Media | 2 Comments »
