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New Book Tackles Key Mobile Operator Issues, Outlines Winning Strategies

Author: Peggy Anne Salz
March 11, 2013
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SAP Mobile Operator Service Guide 2013 New Book Tackles Key Mobile Operator Issues, Outlines Winning StrategiesWhat is the next ‘Big Thing’ in mobile? The growing realization that ‘connected’, not just mobile, is our default state. No matter if our ‘connectedness’ is delivered via mobile messaging, enhanced by mobile apps, enabled by tablets or powered by pervasive computing, people (and companies) demand it transcend barriers and bend to our requirements for holistic experiences.

Fortunately, this is precisely what can be achieved in an IP-based world, wher…

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Posted in: Mobile MessagingMobileGrooveWhite Papers |

How Much Mileage is REALLY Left In SMS?

Author: Lisa Ciangiulli
December 14, 2012
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accelerating SMS mobile marketing How Much Mileage is REALLY Left In SMS? What would the world be like without texting? We send about 20 billion texts a day and rely on these little messages to share, learn, amuse, vote and respond. 20 years ago, Neil Papworth an engineer with the Sema Group sent the first text to Richard Jarvis of Vodafone. After an estimated 40 trillion texts later, a world without texting would be less fun. The modern equivalent of morse code has expanded the opportunity to quickly and inexpensive share news, deals and sometime lifesaving information. A…

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Posted in: Briefing RoomsMobile MessagingOptismPermission Marketing |