A hefty slice of the Thanksgiving holiday shopping pie came from smartphone-only mobile commerce, with an estimated increase of 221% over last year. This is according to Branding Brand, a mobile commerce platform that singles out smartphone-optimized website traffic. Looking at data from 66 mobile sites for retailers like Costco, Crate and Barrel and Dick’s Sporting Goods, Branding Brand found that Thanksgiving Day visits were up 103% – resulting in over 3 million visitors, nearly 3…Read more »
Learn how you can use text messaging to extend the life of your mobile app.
Make yourself heard. Email us your idea for a column.
New App book
Pre-order your copy of The Everything Guide to Mobile Apps on Amazon
Famously known for its retail price slashes, Black Friday has again drawn consumers to both the high street and online sites. However, there has been another contender in the retail sales – Thanksgiving. According to a recent reports by IBM, 2012 saw mobile traffic grow by more than 67 percent, with Thanksgiving turning out to be a huge shopping success for consumers as they responded to retailers’ early Black Friday promotions.
- Online sales on Thanksgiving grew by 17.4 percent followed
eMarketer has forecasted the growth of the US mobile payments transactions over the next four years. They believe that the annual mobile payments transactions value will increase from approximately $640 million this year to a whopping $62 billion by 2016. That is an average increase of about 230 percent or total growth of 9,600 percent over the next four years. The number of mobile payment users will increase by 6x to 48 million while average annual spending per user will increase by 20x to $1,294. T…Read more »
After years spent on soapboxes telling brands, agencies, and anyone who would listen that they need to be where their consumers are, it’s refreshing to see more companies moving towards a #MobileFirst approach.
The latest companies to adopt a truly mobile mindset are Fab and Allrecipes.com. In an interview with Mashable, Fab founder Jason Goldberg says: “Back in February or March, we realized that fairly soon, mobile customers will be more than 50 percent of our usage, and we need to star…Read more »
Retailers: watch those iOS owners! Why? Because they are the people most likely to purchase something on their device, more so than Android, Blackberry or Windows owners. This insight comes courtesy of Forrester Research and a study it did with 50,000 mobile owners. Forrester also found that iOS owners were more likely to use their phone to research products (86 percent) compared to the other platforms.
We’ve known for a while that iOS owners make up a bleeding-edge customer segment, and …Read more »
#MobileFirst Data Points You Need To Know: @localresponse @nielsencompany @MetaforicLtd @juniperresearch
Another curated collection of data points you need to know as you map out your #MobileFirst strategies to drive positive results further down in the purchase funnel.
Check-in offers heaviest between 2-3pm on Saturdays
But don’t ignore Friday night either. LocalResponse slices and dices data around check-ins to find out who, where, and when we check in so retailers can make the most of their strategy. The ‘who’ isn’t too surprising, it’s mostly men. (An additional cel…Read more »