You say tomato, I say tomoto goes the old refrain. We are seeing similar disagreement among research firms over not only how to define “mobile payments” but also on the forecasted size of mobile payment transactions. For the past 10 years, “mobile commerce” was the most popular term that most people used to describe any transaction using their phones. Recently, this term has been overtaken by both “mobile payments” and “mobile shopping.” Another term is “mobile proximity pay…Read more »
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#MobileFirst Data Points You Need To Know: @localresponse @nielsencompany @MetaforicLtd @juniperresearch
Another curated collection of data points you need to know as you map out your #MobileFirst strategies to drive positive results further down in the purchase funnel.
Check-in offers heaviest between 2-3pm on Saturdays
But don’t ignore Friday night either. LocalResponse slices and dices data around check-ins to find out who, where, and when we check in so retailers can make the most of their strategy. The ‘who’ isn’t too surprising, it’s mostly men. (An additional cel…Read more »
Buying, paying, transacting, banking — these are all part of what we have come to call mobile commerce. With such a broad definition and so many scenarios it’s little wonder that mobile commerce now tops the list of mobile-megatrends. Interestingly, what people want (and the impact on financial institutions, mobile operators and companies across the emerging ecosystem) differs depending on the region where you operate and the opportunities you pursue. An essential read is the 2012 ed…Read more »
The majority of mobile local search click actions were calls in 1Q2012. According to a report released by xAd, placing a call to a local business was the leading secondary action after a mobile-local search ad click.
- 58 percent of secondary actions post-search click led to calls, ahead of maps and directions (36 percent).
- Overall, the secondary action rate stood at a healthy 36 percent, with the click-through rate on search campaigns reaching just over 8 percent.
- SOURCE: http://www.xad.com/a
New research from independent mobile ad and data platform company Millennial Media and mobile measurement firm comScore shows that finance brands aren’t only the big(gest) spenders in mobile advertising (outranking other sectors including retail, entertainment and automotive). It also draws from consumer surveys and hard data across thousands of mobile ad campaigns (reaching over 300 million unique users globally) to help finance brands understand who their customers are, how th…Read more »
The widespread adoption of mobile commerce services enabling transfers, transactions and payments creates a requirement for stronger security. At one level, it’s about measures to make sure our personal information and assets are protected. But there also has to a balance that will allow us to share data with the companies and services we trust to deliver us personalized and convenient shopping services.
Growing public concern over privacy and the emergence of what mobile authority Jo…Read more »