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mobile sentient being backlash Location Data Use & Misuse; How Marketers Must Approach Mobile Sentient ConsumersLocation data and location-aware sensors. At one level, it’s the information that equips marketers to deliver the contextually relevant marketing and advertising people find convenient and valuable. At another, it’s a technique that (if wielded improperly)  can move consumers to distrust the mobile channel and shut the door to the mobile advertising and apps it delivers. Joy Liuzzo tracks recent events and warns marketers that they are only experiencing the calm before a sto…

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Posted in: Mobile Advertising & MarketingMobile Apps |

Show Us Your App; Enter AppCircus at BlackBerry 10 Jam By FRIDAY

Author: Peggy Anne Salz
April 25, 2012
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app circus Show Us Your App; Enter AppCircus at BlackBerry 10 Jam By FRIDAYGive yourself a chance to win with apps that have impact. BlackBerry developers everywhere on the planet have until FRIDAY (April 27) to enter their app in AppCircus at BlackBerry 10 Jam, an app competition powered by AppCircus,  the global showcase of apps organized by the great guys over at dotopen.

The competition is open to all developers who are developing or have developed a BlackBerry® WebWorks™/HTML5, Adobe® AIR® or Native Gaming app for the BlackBerry platform. An international j…

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Posted in: Mobile Apps |

March Madness Means More Mobile & Multiscreen Multitasking

Author: Peggy Anne Salz
April 20, 2012
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march madness on mobile March Madness Means More Mobile & Multiscreen Multitasking A raft of recent reports reveal how we engage with our mobile devices (and tablets) while watching TV, but research released today shows that our appetite for multi-screen access might be greatest during live events where having a bird’s-eye view into everything (the event, the action, the background facts and stats, and the latest news and updates) delivers us a 360-degree experience we genuinely appreciate.

This is the key takeaway of the April 2012 SMART report (Scorecard for Mobile Ad…

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Posted in: Briefing RoomsMillennialmediaMobile Advertising & MarketingMobile Apps |

M-PULSE ANALYSIS: Make Great Mobile Apps By Borrowing From Responsive Web Design?

Author: Peggy Anne Salz
April 18, 2012
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responsive web design  M PULSE ANALYSIS: Make Great Mobile Apps By Borrowing From Responsive Web Design?At M-Pulse we make the transition to an all-app show, using our platform to bring our growing audience of mobile app developers and brands the information and insights essential to produce and promote engaging and effective applications. We kick off with a look at design and why it comes first — full stop — and connect with Arturo Toldeo, Senior User Experience Designer in the Windows Phone Design Studio in Redmond.

His advice to everyone, everywhere in mobile to put the experience (and the pers…

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Posted in: M-PulseMediaMobile AppsUsability |

Biznar Mobile Search App: 5 Qs With CEO Abe Lederman

Author: Peggy Anne Salz
April 12, 2012
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questions for Biznar Biznar Mobile Search App: 5 Qs With CEO Abe LedermanIn this companion post to our Biznar mobile search app road test we catch up with Abe Lederman, CEO of Deep Web Technologies to explore his mobile roadmap and aim to open up more to third-parties and app developers.

Let’s start with a high-level view of Deep Web Technologies…

Deep Web Technologies started in 2002. We’re about 20 people, based in Santa Fe, New Mexico, and we started out by building public federated search applications for federal government clients. Our best known app…

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Posted in: Mobile AppsMobile Search |

Mobile Search App Review & Road Test: Biznar

Author: Charles Knight
April 12, 2012
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biznar mobile app Mobile Search App Review & Road Test: BiznarToday we are kicking off with a new look and a new series of alternative search engine iPhone and iPad app reviews and road tests with Biznar, a mobile search app available for both the iPhone and the iPad that takes a unique approach to searching for business related information.

Why “alternative?” Because that’s where the excitement and the innovation is! Sure, our smartphone devices present us with three whole choices — Safari / Google, with Bing and Yahoo! (GBY) available …

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Posted in: Mobile AppsMobile Search |