Mobile Groove

Developers are replacing a “lost enthusiasm for developing smartphone apps” with a new passion for tablets, according to a survey by Strategy Analytics. The company also notes that the mobile app ecosystem has matured, making it tougher for smaller, niche developers to complete with larger organisations.

• The launch of Windows 8 and Blackberry 10 will see Microsoft and RIM seeking to take advantage of the shift, by enabling developers to easily create products across tablet an…

Mobile is BIG. Really big. In fact, mobile — with a deeper penetration than electricity and safe drinking water — is the most pervasive technology ever invented. If 2011 was the year when mobile data, specifically mobile apps and mobile Web, reached the masses, then 2012 will be the year that companies everywhere on the planet do more than merely ‘go mobile.’ They will focus efforts and resources on providing people an optimized experience on mobile. Annette Tonti provides a deta…

The Asia10 markets (Australia, China, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Thailand and Vietnam) will collectively surpass the 1 Billion smartphone landmark in 2015, according to a new white paper published by mobile advertising company adsmobi. The forecast — which is based on the data provided by research company mobileSQUARED  — shows that the “continued rise in smartphones is encouraging a faster-than-expected adoption of mobile internet and app u…

A new report from IDC is betting high on HTML5, concluding that it will be a MAJOR factor in mobile development during the next 5 to 10 years.

• By 2013, there will be more than 1 billion HTML5-capable browsers in use throughout the world, and applications for these browsers will be created by 2 million HTML Web developers.
• Over 80 percent of all mobile apps will be wholly or in part based upon HTML5 by 2015.

• SOURCE: http://www.idc.com/getdoc.jsp?containerId=prUS23480612

Mobile Moms are new force

The …

A new fact-packed report from Chetan Sharma confirms that the global mobile industry is still the most vibrant and fastest growing sector on the planet.

• Total global mobile revenues are forecast to hit $1.5 trillion in 2012, which is equal to over 2 percent of global GDP.
• The report also found that 2012 will be the first year that non-messaging data revenues make up the majority of the overall global data revenue (53 percent). SOURCE: http://www.chetansharma.com/GlobalMobileMarketUpdate2012

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During the Internet World 2012 mobile conference in London, investors were split down the middle when asked if they would invest more in mobile (rather than online and traditional media) to reach sports fans and enthusiasts.

• The straw poll of 100 attendees at the show conducted by affilinet found that 65 percent of respondents felt mobile, online and offline would play a major role in their marketing outreach.
• However, many respondents have not yet taken the critical first step. Two-thirds of tho

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