Mobile Groove

In this companion post to our Biznar mobile search app road test we catch up with Abe Lederman, CEO of Deep Web Technologies to explore his mobile roadmap and aim to open up more to third-parties and app developers.

Let’s start with a high-level view of Deep Web Technologies…

Deep Web Technologies started in 2002. We’re about 20 people, based in Santa Fe, New Mexico, and we started out by building public federated search applications for federal government clients. Our best known app…

Today we are kicking off with a new look and a new series of alternative search engine iPhone and iPad app reviews and road tests with Biznar, a mobile search app available for both the iPhone and the iPad that takes a unique approach to searching for business related information.

Why “alternative?” Because that’s where the excitement and the innovation is! Sure, our smartphone devices present us with three whole choices — Safari / Google, with Bing and Yahoo! (GBY) available …

At M-Pulse Rob Woodbridge and I catch up with Itay Gadot, VP Marketing at inneractive, to dissect app monetization models, debate the realistic range of eCPMs (and revenues) developers can expect and discuss the increasing (and surprising!) importance of rich media ads in the marketing mix.

The interview is entertaining and hands-on, in part because Innteractive has seen the market from all the angles. Founded in 2007 as an in-game ad network, inneractive has since evolved into a mobile app monetization exchange that pulls together the resources (and reach) of 100+ ad networks and local premium agencies.

The avalanche of mobile apps turns up the pressure on individual mobile developers to find new ways to rise above the noise and generate meaningful revenues. A great app is a good start, but developers determined to build a serious business also need a solid monetization strategy. Hillel Fuld shares three tips aimed at generating more clicks and — ultimately— more revenues.

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Most mobile app developers have realized that earning a living from their activities is no walk in the park. Not every app achieves the success of Angry Birds, Cut the Rope, or Fruit Ninja. Putting aside the issue of getting a mobile app discovered and downloaded, developers, especially on Android, are finding it increasingly difficult to generate any significant revenue from their apps.

Bringing you the best of mobile blogging from around the Web, the Carnival of the Mobilists (COM) comes with a selection of the posts over the last two weeks that set the bar. We will be back to our weekly schedule next week (April 2nd) when the COM is hosted by our esteemed colleagues over at Tego Interactive.

Meantime, there are still openings for bloggers to step up and host the COM. I encourage everyone to check out the schedule here, and let me know which dates you would like to step up to the helm.

I might …

At M-Pulse it’s a month dedicated to mobile developer issues and we talk mobile app business basics opportunities with Ray Anderson, co-founder and CEO of Bango, a U.K.-based billing and analytics company that enables mobile developers to collect money for their apps.

But it’s not just about providing a platform that makes it possible for mobile app developers to sell apps and collect payments using carrier billing. Bango has cleverly inserted itself at the center of the burgeoning App Economy, collecting data and insights (about how users pay and how they prefer to be treated when they make their next purchase). It’s a stockpile of anonymized data that allows app