Mobile Groove

With mobile app downloads pegged to reach a whopping 81 billion by end-2013 according to eMarketer, the pressure is on companies to tackle the business and technology challenges of making and marketing a winning app. To help organizations and developers succeed in this new App Economy I have joined with Jennifer Shambroom, top-producing marketing executive, to produce The Everything Guide To Mobile Apps: A practical guide to affordable mobile app development for your business (F+W Media In…

You should write a book. Yes, you!

In an age where every organization, brand, and product has a website, and many of your rivals churn out white papers like popcorn, having a book is one of the best ways to establish credibility and reinforce your company’s brand position as both an innovator and an industry leader. Your competitor has a business card. YOU have a book – that prospective customers (or employers) can purchase on Amazon, or even download for free from your website in exchange for …

Text messaging, long recognized as the most effective direct marketing channel ever invented, also sits at the core of the capabilities app developers must build to connect with their communities, encourage app advocacy and take back control from app stores to properly market their apps.

This is the key takeaway of COMMUNICATE, CONNECT & CURATE: 3 ways you can encourage mobile app re-engagement with SMS, a new whitepaper that I have written based on input from mobile interaction specialist …

While the excitement may be about apps aimed at consumers the real opportunity may be in developing specialized apps designed meet the specific needs of large and small enterprises seeking to support their workforce with apps that boost productivity and drive positive business results.

It’s a fledgling market poised for explosive growth, and a mobile app mega-trend  highlighted in my new book The Everything Guide To Mobile Apps: A Practical Guide To Affordable Mobile App Development F…

In the run up to this year’s ForumOxford — the truly interactive un-conference all about mobile startups and apps — the discussion centers on not whether London can compete with Silicon Valley, but rather how London can (and will) cultivate a new breed of startups that change the game.

It’s a key question that my panel (Russell Buckley, Tony Fish with AMF Ventures, Muriel Devilliers with LUMU Invest and Jouko Ahvenainen with Grow VC Group) will explore and debate in-depth. As Jouk…

Whether you have a great app or a good idea, mobile startups need solid advice to map out winning strategies and build a serious business. This is why this year’s ForumOxford (taking place this Friday — November 23 —in Oxford, U.K.) is sharply focused on providing attendees the tools and insights they need to take their ventures to the next level.

The one-day event (priced at GBP250 for MobileGroove readers) brings together a balanced mix of subject matter experts and successful entrepr…