Mobile Groove

Where is the BIG money in mobile? Why the disconnect between the time we spend on mobile and the amount of money brands spend to reach us on our personal devices? Questions around mobile monetization come fast and hard — and the answers are never easy.

Facebook — the leader in the combined power of mobile and social ­— has seen its stock price plunge, a development that has brought even more urgency to the discussion. The timing couldn’t be better for industry authority and analyst Mary Me…

The Asia10 markets (Australia, China, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Thailand and Vietnam) will collectively surpass the 1 Billion smartphone landmark in 2015, according to a new white paper published by mobile advertising company adsmobi. The forecast — which is based on the data provided by research company mobileSQUARED  — shows that the “continued rise in smartphones is encouraging a faster-than-expected adoption of mobile internet and app u…

Shift happens… New data from independent mobile ad and data platform company Millennial Media reveals a continued shift among consumers to tablets and other connected devices like MP3 players and e-readers.

Indeed, these ‘non-phone’ mobile devices show impressive hockey stick growth, generating 20 percent of all ad impressions across the Millennial Media mobile advertising platform during the first quarter of 2012. That’s an increase of one-third (33 pe…

The majority of mobile local search click actions were calls in 1Q2012. According to a report released by xAd, placing a call to a local business was the leading secondary action after a mobile-local search ad click.

• 58 percent of secondary actions post-search click led to calls, ahead of maps and directions (36 percent).
• Overall, the secondary action rate stood at a healthy 36 percent, with the click-through rate on search campaigns reaching just over 8 percent.
• SOURCE: http://www.xad.com/a

…

A new report from IDC is betting high on HTML5, concluding that it will be a MAJOR factor in mobile development during the next 5 to 10 years.

• By 2013, there will be more than 1 billion HTML5-capable browsers in use throughout the world, and applications for these browsers will be created by 2 million HTML Web developers.
• Over 80 percent of all mobile apps will be wholly or in part based upon HTML5 by 2015.

• SOURCE: http://www.idc.com/getdoc.jsp?containerId=prUS23480612

Mobile Moms are new force

The …

Mobile apps or mobile Web? If the goal is to reach as many makes and models of devices, then mobile-optimized websites are a natural first choice. If it’s about building “experiences”, then mobile apps — front and center on our smartphones— may have some advantages. It’s often a confusing decision for marketers to make, and the right choice depends on what brands want. However, new numbers from Nielsen boost the argument that apps are gaining some serious traction (despite a…