Beyond the athletes who will become household names over the next few weeks, the London Olympics are the coming-out party for multi-screen viewing.
Yes, the shift to multi-device multi-tasking is real — in fact, it’s a trend we have observed for months that will have a profound impact on mobile marketing. Already the Pew Internet and American Life Project tells us that half of all adult mobile phone owners now reach to their mobile devices to enhance and enjoy their television-watching experi…
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The meaty Mobile Marketing Forum in New York City treated us to a hearty helping of insights and key learnings, actionable information that makes this an important industry event. Last week the Forum addressed tough questions around privacy and debated the disparity between the people spend on their mobile devices – 10 percent of all hours on all media, according to leading analyst Mary Meeker — and the marketing dollars actually flowing into the mobile channel.
Mobile is redefining our daily lives, becoming the device we reach to for information, assistance and advertising that — like our devices — is personal and relevant (and therefore valuable to us). Correctly, the discussion is centered on how brands can best achieve contextual relevance (by delivering the right ad at the right place or time). But a new report from independent mobile ad and data platform company Millennial Media suggests that this interpretation of ‘relevancy’ …
Developers are replacing a “lost enthusiasm for developing smartphone apps” with a new passion for tablets, according to a survey by Strategy Analytics. The company also notes that the mobile app ecosystem has matured, making it tougher for smaller, niche developers to complete with larger organisations.
Mobile has completely transformed how we shop. Or has it? While retailers struggle to win back the turf they have lost to price comparison apps and schemes that turned their shops into showrooms for rival retailers and Amazon, the 900-pound gorilla of mobile commerce, recent research shows the battle is far from lost. In fact, it’s just beginning, and retailers that arm themselves with insights into the new and complex customer segment known as the ‘mobile shopper’ can benefi…
Mobile is BIG. Really big. In fact, mobile — with a deeper penetration than electricity and safe drinking water — is the most pervasive technology ever invented. If 2011 was the year when mobile data, specifically mobile apps and mobile Web, reached the masses, then 2012 will be the year that companies everywhere on the planet do more than merely ‘go mobile.’ They will focus efforts and resources on providing people an optimized experience on mobile. Annette Tonti provides a deta…
