Mobile Groove

After years spent on soapboxes telling brands, agencies, and anyone who would listen that they need to be where their consumers are, it’s refreshing to see more companies moving towards a #MobileFirst approach.

The latest companies to adopt a truly mobile mindset are Fab and Allrecipes.com. In an interview with Mashable, Fab founder Jason Goldberg says: “Back in February or March, we realized that fairly soon, mobile customers will be more than 50 percent of our usage, and we need to star…

As a former journalist, I have more than casual interest in how news is gathered, delivered, and consumed in this mobile age. Regular readers will know my passion for the truth and I have loudly argued against the notion that a “witness” is a “reporter”, capturing this in several posts including this one. In my view, reporters are trained and experienced, whether they are delivering “information” via mobile, social networks, or by other means.

That debate continues — and so do the de…

Retailers: watch those iOS owners! Why?  Because they are the people most likely to purchase something on their device, more so than Android, Blackberry or Windows owners.  This insight comes courtesy of Forrester Research and a study it did with 50,000 mobile owners.  Forrester also found that iOS owners were more likely to use their phone to research products (86 percent) compared to the other platforms.

We’ve known for a while that iOS owners make up a bleeding-edge customer segment, and …

Another curated collection of data points you need to know as you map out your #MobileFirst strategies to drive positive results further down in the purchase funnel.

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Check-in offers heaviest between 2-3pm on Saturdays

But don’t ignore Friday night either.  LocalResponse slices and dices data around check-ins to find out who, where, and when we check in so retailers can make the most of their strategy.  The ‘who’ isn’t too surprising, it’s mostly men. (An additional cel…

Mobile First, baby! Regular readers will know that MobileGroove and Wave Collapse have teamed up to produce mobile marketing and advertising Thought leadership that show how brands and agencies are achieving positive result further down in the purchase funnel. Our collaboration will provide the ecosystem a view into best practices based on real-world examples of effective mobile/cross-media campaigns, practical advice from industry leading brands and professionals, and a fact-packed s…

Mobile has become our constant companion in what is fast-becoming a multi-screen world, where we choose our screen (mobile, tablet, PC or TV) depending on our context and what we want to accomplish. This shift from consumption to participation turns up the pressure on marketers to do more than shift spend into mobile to get our attention.  They have to architect comprehensive strategies ­— with mobile at the center — to accompany our daily activities and close the loop.

Research from indep…